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Gupta, Suraksha and Bourlakis, Michael and Melewar, TC (2010) A relational insight of brand personification in business-to-business markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. E-ISSN 1759-6106. (doi:10.1177%2F030630701003500411) (Full text available)

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