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Number of items: 28.

Article

Yannopoulou, N. and Moufahim, M. and Bian, X. (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research . ISSN 1813-5498. (In press) (The full text of this publication is not available from this repository)

Bian, X. and Yannopoulou, N. and Want, K-Y. and Shu, L. (2013) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research . ISSN 0098-9258. (In press) (The full text of this publication is not available from this repository)

Bian, X. and Foxall, G. (2013) Will Normal-Sized Female Models in Advertisements Be Viewed as Positively as Small-Sized Models? European Journal of Marketing, 47 (3/4). pp. 485-505. ISSN 0309-0566. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2011) Counterfeits and Branded Products - Effects Of Counterfeit Ownership. Journal of Product and Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2011) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. European Journal of Marketing, 45 (1/2). pp. 191-215. ISSN 0309-0566. (The full text of this publication is not available from this repository)

Veloutsou, C. and Bian, X. (2008) A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817. (The full text of this publication is not available from this repository)

Bian, X. (2008) An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products. Advances In Doctoral Research in Management, 2 . pp. 77-103. ISSN 978-981-277-865-9. (The full text of this publication is not available from this repository)

Bian, X. and Veloutsou, C. (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 212-222. ISSN 1350-231X. (The full text of this publication is not available from this repository)

Book section

Bian, X. (2011) Data Transformation. In: Moutinho, L. and Hutcheson, G., eds. The Sage Dictionary of Quantitative Management Research. Sage Publication, London, pp. 77-79. ISBN 9781412935296. (The full text of this publication is not available from this repository)

Conference or workshop item

Bian, X. and Wang, K-Y and Smith, A. and Yannopoulou, N. (2014) Motivation, Rationalizations and Risks Associated with the Consumption of Counterfeit Luxury Brands. In: 2014 Monaco Symposium on Luxury, 9 April-11 April 2014, Monaco. (Unpublished) (The full text of this publication is not available from this repository)

Haque, S. and Bian, X. (2013) Power, Product Conspicuous and Consumer Appetite for Counterfeit Branded Product. In: American Marketing Association Winter Conference, 15th February to 17th February 2013, Las Vegas. (In press) (The full text of this publication is not available from this repository)

Yannopoulou, N. and Liu, M. and Bian, X. (2013) Exploring what Types of Brand Related Information interest Consumers within Social Media. In: European Marketing Academy Conference 2013, June 4th - 7th, 2013, Istanbul, Turkey. (Unpublished) (The full text of this publication is not available from this repository)

Yannopoulou, N. and Moufahim, M. and Bian, X. (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies, 17th to 19th August, 2012, Bangkok, Thailand. (Unpublished) (The full text of this publication is not available from this repository)

Bian, X. (2011) Female Model Evaluation - New Brands Versus Established Brands. In: 7th Thought Leaders International Conference on Brand Management, 11th to 12th March, 2011, Lugano, Switzerland. (Submitted) (The full text of this publication is not available from this repository)

Dunn, K. and Harness, D. and Bian, X. and Harness, T. (2011) UK supermarket’s corporate social responsibility activities – real or marketing rhetoric: A consumer perspective. In: Eighteenth Annual International Conference Promoting Business Ethics, 2011, Manhattan, USA. (The full text of this publication is not available from this repository)

Yannopoulou, N. and Liu, M. and Bian, X. (2010) Perceptions of Authenticity within Emerging Markets. In: 1st EMAC Regional Conference- Marketing Theory Challenges in Emerging Markets, 2010, Budapest, Hungary. (The full text of this publication is not available from this repository)

Bian, X. (2010) Will Normal-Sized Female Models in Advertisements Be Viewed Positively as opposed to Small-Sized Models? In: 6th Thought Leaders International Conference on Brand Management, 18th to 20th April, 2010, Lugano, Switzerland. (The full text of this publication is not available from this repository)

Bian, X. (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009 , Athens, Greece. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. and Reast, J. (2009) Drop or Adopt? – Aaker’s (1997) Brand Personality Scales. In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009 Athens Greece, Athens, Greece. (Submitted) (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2009) An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original Branded Products and Purchase Intention. In: World Marketing Congress, 2009, Oslo. (Submitted) (The full text of this publication is not available from this repository)

Bian, X. (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th International Colloquium – Academy of Marketing Brand, Identity and Reputation SIG, 2009, Cambridge, UK. (Submitted) (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. and Liu, W. (2008) An Examination of Effects of Consumers’ Perceptions on Purchase Intention toward Counterfeit Luxury Branded Products. In: Thought Leaders International Conference on Brand Management, 2008, UK. (The full text of this publication is not available from this repository)

Kitchen, P. and Reast, J. and Bian, X. (2008) Gambling Promotional Activity and Its Effects on Vulnerable Groups. In: First Interdisciplinary Symposium on Gambling Policy and Regulation, 2008, Glasgow, UK. (The full text of this publication is not available from this repository)

Bian, X. (2008) A Rethink of Brand Personality Scales. In: The European Institute of Retailing and Services Studies Conference, 2008, Croatia. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. In: Global Marketing Conference, 20th to 23rd March, 2008, Shanghai, China. (The full text of this publication is not available from this repository)

Cheng, X. and Bian, X. (2008) A Study of Determinants of Entry Model and Company Performance of Chinese Firms’ Overseas Market Expansion. In: The European Institute of Retailing and Services Studies Conference, 2008, Croatia. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2007) Which Factors Determine Formation of Consideration set in the Context of Non-Deceptive Counterfeiting. In: Thought Leaders International Conference on Brand Management, 2007, Birmingham, UK. (The full text of this publication is not available from this repository)

Bian, X. and Veloutsou, C. (2005) Consumer's Attitudes Towards Non-Deceptive Counterfeit Brands in the UK and China. In: European Marketing Academy Conference, 24th to 27th May, 2005 , Milan, Italy. (The full text of this publication is not available from this repository)

This list was generated on Mon May 12 10:11:53 2014 BST.