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Liu, Y.P. and Xing, Y. and Starik, M.
Storytelling as Research Method: A West-Meets- East Perspective.
In: Wang, C.L. and Ketchen, D.J. and Bergh, D., eds.
West Meets East: Building Theoretical Bridges.
Research Methodology in Strategy and Management, 8
Emerald, pp. 143-171.
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