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Number of items: 40.

Article

Lowe, B. and Barnes, B.R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. and Rugimbana, R (2012) Discounting in International Markets and the Face Value Effect: A Double-Edged Sword? Psychology and Marketing, 29 (3). pp. 144-156. ISSN 0742-6046. The full text of this publication is not available from this repository.

Thwaites, D. and Lowe, B. and Monkhouse, L.L. and Barnes, B.R. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology and Marketing, 29 (9). pp. 663-673. ISSN 0742-6046. The full text of this publication is not available from this repository.

Barnes, B.R. and Siew, V.T. and Wood, L. (2012) Investigating cosmetics advertising in Malaysia. Journal of International Advertising . (Submitted) The full text of this publication is not available from this repository.

Barnes, B.R. and O'Reilley, D. and Lowe, B. (2009) Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships. Journal of Strategic Management Education, 5 (3-4). pp. 151-166. ISSN 1649-3877. The full text of this publication is not available from this repository.

Barnes, B.R. and Naude, P. and Michell, P. (2007) Perceptual gaps and similarities in buyer-seller dyadic relationships. Industrial Marketing Management, 36 (5). pp. 662-675. ISSN 0019-8501 . The full text of this publication is not available from this repository.

Barnes, B.R. and Berthon, P. and Pitt, L. and Merwe, R. van der (2007) Analysing Theory Networks: Identifying the Pivotal Theories in Marketing and their Characteristics. Journal of Marketing Management, 23 (3/4). pp. 181-206. ISSN 0267-257X. The full text of this publication is not available from this repository.

Barnes, B.R. (2007) Analysing service quality: The case of post-graduate Chinese students. Total Quality Management and Business Excellence, 18 (3-4). pp. 313-331. ISSN 1478-3371. The full text of this publication is not available from this repository.

Barnes, B.R. (2007) Comparing service quality among EU and international postgraduate management students. The International Journal of Management Education , 6 (1). pp. 15-25. ISSN 1472-8117 . The full text of this publication is not available from this repository.

Yen, D.A. and Yu, Q.L. and Barnes, B.R. (2007) Focusing on relationship dimensions to improve the quality of Chinese Western business-to-business exchanges. Total Quality Management and Business Excellence, 18 (8). pp. 889-899. ISSN 1478-3363 . The full text of this publication is not available from this repository.

Barnes, B.R. and Prinsloo, M. and Pitt, L. and Tudhope, L. (2007) Physician Compliance and Market Demographics. Journal of Medical Marketing, 7 (1). pp. 64-70. ISSN 1745-7904. The full text of this publication is not available from this repository.

Barnes, B.R. (2007) Relationship quality in business relationships: An international perspective. Total Quality Management and Business Excellence, 18 (8). pp. 845-846. ISSN 1478-3363 . The full text of this publication is not available from this repository.

Barnes, B.R. and Leonidou, L.C. and Talias, M. (2006) Exporter-Importer Relationship Quality: The Inhibiting Role of Uncertainty, Distance and Conflict. Industrial Marketing Management, 35 (5). pp. 576-588. ISSN 0019-8501. The full text of this publication is not available from this repository.

Barnes, B.R. and Chakrabarti, R. and Palihawadana, C. (2006) Investigating the Export Activity of SMEs in International Healthcare Markets. Journal of Medical Marketing, 6 (3). pp. 209-221. ISSN 1745-7904. The full text of this publication is not available from this repository.

Barnes, B.R. and Sheys, T. and Morris, D.S. (2005) Analysing Service Quality: The Case of a US Military Club. Total Quality Management and Business Excellence, 16 (8/9). pp. 955-967. ISSN 1478-3363. The full text of this publication is not available from this repository.

Barnes, B.R. and Naude, P. and Michell, P.C.N. (2005) Exploring Commitment and Dependency in Dyadic Relationships. Journal of Business-to-Business Marketing, 12 (3). pp. 1-26. ISSN 1051-712X. The full text of this publication is not available from this repository.

Paliihawadana, C. and Barnes, B.R. (2005) Investigating Agency-Client Relationships in the Polish Advertising Industry. International Journal of Advertising, 24 (4). pp. 487-504. ISSN 0265-0487. The full text of this publication is not available from this repository.

Barnes, B.R. (2005) Is the Seven-Year Hitch Premature in Industrial Markets? European Journal of Marketing, 39 (5/6). pp. 560-584. ISSN 0309-0566. The full text of this publication is not available from this repository.

Pitt, L. and Merwe, R. van der and Berthon, P. and Salehi-Sangeri, E. and Barnes, B.R. (2005) Swedish BioTech SMEs: The Veiled Values in Online Networks. Technovation, 26 (5/6). pp. 553-560. ISSN 0166-4972. The full text of this publication is not available from this repository.

Barnes, B.R. and Fox, M.T. and Morris, D.S. (2004) Exploring the Linkage Between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation. Total Quality Management and Business Excellence, 15 (5/6). ISSN 1478-3363. The full text of this publication is not available from this repository.

Barnes, B.R. and Kitchen, P.J. and Spickett-Jones, J.G. and Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. International Journal of Advertising, 23 (3). pp. 361-387. ISSN 0265-0487. The full text of this publication is not available from this repository.

Spickett-Jones, J.G. and Kitchen, P.J. and Barnes, B.R. (2004) Investigative Approaches to the Study of Advertising. Journal of Promotion Management, 11 (1). pp. 3-28. ISSN 1049-6491. The full text of this publication is not available from this repository.

Barnes, B.R. and Palihawadana, C. (2004) The Measurement and Enhancement of Service Quality in Dental Healthcare. Health Services Management Research, 17 . pp. 229-236. ISSN 0951-4848. The full text of this publication is not available from this repository.

Barnes, B.R. and Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025. The full text of this publication is not available from this repository.

Barnes, B.R. and Carroll, A. (2000) A Relationship Marketing Pilot Study of British and French Medium Sized Medical Firms. International Journal of Medical Marketing, 1 (2). ISSN 1745-7025. The full text of this publication is not available from this repository.

Barnes, B.R. and Morris, D.S (2000) Revising Quality Awareness Through Internal Marketing: An Exploratory Study Among French and English Medium-Sized Firms. Total Quality Management, 11 (4/5/6). S473-S483. ISSN 0954-4127. The full text of this publication is not available from this repository.

Barnes, B.R. and Lam, F.Y. and Lynch, J.E. (2000) Internal Marketing in Financial Services: A Case Study. Journal of Financial Services Marketing, 4 (3). ISSN 1363-0539. The full text of this publication is not available from this repository.

Conference or workshop item

Lowe, B. and Barnes, B.R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. (2009) Discounting and the Face Value Effect. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) The full text of this publication is not available from this repository.

Barnes, B.R. and Yen, D.A. (2006) Do Chinese and Western Business-to-Business Relationships Share Similar Behavioural Constructs? An Exploration, Concept and Research Agenda. In: Academy of International Business Conference, Beijing, China. The full text of this publication is not available from this repository.

Barnes, B.R. and Chakrabarti, R. (2006) Motivation in Buyer-Seller Relationship Exchange: An International Agent/Distributor Perspective. In: Academy of Marketing Conference, Middlesex, UK. The full text of this publication is not available from this repository.

Barnes, B.R. and Yen, D.A. (2004) Exploring Dyadic Business-to-Business Relationships from the Western and Eastern Perspectives. In: International Conference on East-West Identities: Globalisation, Localisation and Hybridisation, February 2004, Hong Kong Baptist University. The full text of this publication is not available from this repository.

Barnes, B.R. and Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. In: International Conference on East-West Identities: Globalisation, Localisation and Hybridisation, February 2004, Hong Kong Baptist University. The full text of this publication is not available from this repository.

Barnes, B.R. and Fox, M.T. and Morris, D.S. (2003) Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation. In: 8th World Congress for Total Management, United Arab Emirates. The full text of this publication is not available from this repository.

Barnes, B.R. and Kitchen, P.J. and Spickett-Jones, J.G. (2002) Integrated Marketing Communications. In: Academy of Marketing Conference, Nottingham, UK. The full text of this publication is not available from this repository.

Barnes, B.R. and Palihawadana, C. (2001) Internet Marketing - Experience of Used Car Sales Firms in Britain. In: Academy of Marketing Conference, Cardiff, UK. The full text of this publication is not available from this repository.

Barnes, B.R. and Lam, F.Y. and Lynch, J.E. (1999) Internal Marketing in Financial Services: A Case Study. In: Academy of Marketing Conference, Stirling, UK. The full text of this publication is not available from this repository.

Barnes, B.R. and Lynch, J.E. (1999) Relationship Marketing (RM) and the Medium Sized Enterprise (MSE): An Exploratory Study. In: British Academy of Management Annual Conference, Manchester, UK. The full text of this publication is not available from this repository.

Barnes, B.R. and Carroll, A. (1999) The Impact of Culture on Relationship Marketing: Was it Good for You? In: Academy of Marketing Conference, Stirling, UK. The full text of this publication is not available from this repository.

Barnes, B.R. and Lynch, J.E (1998) Relationship Marketing and the Medium Sized Enterprise. In: Academy of Marketing Conference, Sheffield, UK. The full text of this publication is not available from this repository.

This list was generated on Fri May 24 07:51:43 2013 BST.