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Verhoef, P.C. and Leeflang, P.S.H. and Reiner, J. and Natter, M. and Baker, W. and Grinstein, A. and Gustafsson, A. and Morrison, P. and Saunders, J.
A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations.
Journal of International Marketing, 19
ISSN 1069031X .
(The full text of this publication is not available from this repository)