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Wong, Veronica (1992) The Effectiveness of Marketing Implementation: Functional Managers' Views of Practices in their Firms. In: Baker, Michael, ed. Perspectives on Marketing Management. John Wiley, pp. 181-198. ISBN 978-0-471-95245-9. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |