Browse by Person (creator, editor, contributor, etc.)

Group by: Item Type | Date | No Grouping

2010 2007 2006 2003 2002

Number of items: 8.

2010

Prugsamatz, S. and Lowe, B. and Alpert, F. (2010) Modelling Consumer Entertainment Choice: Key Attributes and Differences by Segment. Journal of Consumer Behaviour, 9 (5). pp. 381-392. ISSN 1472-0817. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) The Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 0742-6046; 1520-6793 . The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 07426046 . The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. The full text of this publication is not available from this repository.

2007

Lowe, B. and Alpert, F. (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. The full text of this publication is not available from this repository.

2006

Myerscough, S. and Lowe, B. and Alpert, F. (2006) Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength. Journal of Website Promotion, 2 (3/4). pp. 115-140. ISSN 1553-3611. The full text of this publication is not available from this repository.

2003

Lowe, B. and Alpert, F. (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida. The full text of this publication is not available from this repository.

2002

Lowe, B. and Alpert, F. (2002) Reference Price Research: A Critical Review, Recent Developments and Future Directions. In: Academy of Marketing Annual Conference, Nottingham, UK. The full text of this publication is not available from this repository.

This list was generated on Wed Jun 19 12:32:32 2013 BST.