Items where Author, Editor or other role is "Rashidirad, Mona"

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Number of items: 16.

2023

Rashidirad, Mona and Shahbaznezhad, Hamidreza (2023) Interactive Digital Marketing Mechanisms: The Significance in Digital Transformation. In: Wang, Cheng Lu, ed. The Palgrave Handbook of Interactive Marketing. Palgrave Macmillan, Cham, Switzerland, pp. 93-115. ISBN 978-3-031-14960-3. (doi:10.1007/978-3-031-14961-0_5) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100144)

Format: XML Word Processing Document (DOCX)

2022

Nasr, Arash Khalili, Rashidirad, Mona, Yoganathan, Vignesh, Sadaghiani, Ashkan Salehi (2022) CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis. Information Systems Frontiers, . ISSN 1387-3326. E-ISSN 1572-9419. (doi:10.1007/s10796-022-10273-6) (KAR id:100147)

2021

Shahbaznezhad, Hamidreza, Dolan, Rebecca, Rashidirad, Mona (2021) The Role of Social Media Content Format and Platform in Users' Engagement Behavior. Journal of Interactive Marketing, 53 . pp. 47-65. ISSN 1094-9968. (doi:10.1016/j.intmar.2020.05.001) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97207)

Shahbaznezhad, Hamidreza, Kolini, Farzan, Rashidirad, Mona (2021) Employees’ Behavior in Phishing Attacks: What Individual, Organizational, and Technological Factors Matter? Journal of Computer Information Systems, 61 (6). pp. 539-550. ISSN 0887-4417. E-ISSN 2380-2057. (doi:10.1080/08874417.2020.1812134) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97208)

Shahbaznezhad, Hamidreza, Rashidirad, Mona (2021) Exploring firms’ fan page behavior and users’ participation: evidence from airline industry on Twitter. Journal of Strategic Marketing, 29 (6). pp. 492-513. ISSN 0965-254X. E-ISSN 1466-4488. (doi:10.1080/0965254X.2020.1770318) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97209)

2020

Levy, Paul, Morecroft, Joe, Rashidirad, Mona (2020) Developing a transformational digital strategy in an SME: The role of responsible management version 1; peer review: 1 approved. Emerald Open Research, 2 . E-ISSN 2631-3952. (doi:10.35241/emeraldopenres.13842.1) (KAR id:97844)

Rashidirad, Mona, Salimian, Hamid (2020) SMEs’ dynamic capabilities and value creation: the mediating role of competitive strategy. European Business Review, 32 (4). pp. 591-613. ISSN 0955-534X. (doi:10.1108/EBR-06-2019-0113) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97210)

Salimian, Hamid, Rashidirad, Mona, Soltani, Ebrahim (2020) Supplier quality management and performance: the effect of supply chain oriented culture. Production Planning and Control, . pp. 1-17. ISSN 0953-7287. E-ISSN 1366-5871. (doi:10.1080/09537287.2020.1777478) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97211)

2019

Ruka, Anna, Rashidirad, Mona (2019) Exploring the environmental strategy of big energy companies to drive sustainability. Strategic Change, 28 (6). pp. 435-443. ISSN 1086-1718. E-ISSN 1099-1697. (doi:10.1002/jsc.2297) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97212)

Shahbaznezhad, Hamidreza, Rashidirad, Mona, Vaghefi, Isaac (2019) A systematic review of the antecedents of knowledge transfer: an actant-object view. European Business Review, 31 (6). pp. 970-995. ISSN 0955-534X. (doi:10.1108/EBR-07-2018-0133) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97213)

Firoz Suleman, Marwa, Rashidirad, Mona, Firoz Suleman, Saffa (2019) The applicability of Porter's generic strategies in pure online firms: A case study approach. Strategic Change, 28 (3). pp. 167-176. ISSN 1086-1718. E-ISSN 1099-1697. (doi:10.1002/jsc.2258) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97214)

2018

Rashidirad, Mona, Salimian, Hamid, Soltani, Ebrahim (2018) A contingency view to novelty: The role of product-service strategy, sensing capability and environmental turbulence. European Business Review, 30 (3). pp. 218-245. ISSN 0955-534X. (doi:10.1108/EBR-12-2016-0160) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97215)

2017

Rashidirad, Mona, Salimian, Hamid, Soltani, Ebrahim, Fazeli, Zahra (2017) Competitive strategy, dynamic capability, and value creation: Some empirical evidence from UK telecommunications firms. Strategic Change, 26 (4). pp. 333-342. ISSN 1086-1718. (doi:10.1002/jsc.2135) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97216)

Rashidirad, Mona and Salimian, Hamid (2017) Managing alliance cluster in SMEs: the role of dynamic capabilities. In: Das, T.K., ed. Managing Alliance Portfolios and Networks. Research in Strategic Alliances . Information Age, Charlotte, NC, USA, pp. 229-255. ISBN 978-1-68123-905-7. E-ISBN 978-1-68123-906-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97842)

Salimian, Hamid, Rashidirad, Mona, Soltani, Ebrahim (2017) A contingency view on the impact of supplier development on design and conformance quality performance. Production Planning and Control, 28 (4). pp. 310-320. ISSN 0953-7287. E-ISSN 1366-5871. (doi:10.1080/09537287.2017.1282056) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97217)

2016

Alaeddini, Morteza, Asgari, Hamed, Gharibi, Arash, Rashidirad, Mona (2016) Leveraging business-IT alignment through enterprise architecture—an empirical study to estimate the extents. Information technology and management, 18 . pp. 55-82. ISSN 1385-951X. E-ISSN 1573-7667. (doi:10.1007/s10799-016-0256-6) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:97843)

This list was generated on Sat May 18 20:02:04 2024 BST.