Items where Author, Editor or other role is "Shi, Xiaohui (Leo)"

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Number of items: 8.

C

Chumnumpan, Pattarin, Shi, Xiaohui (2019) Understanding New Products’ Market Performance Using Google Trends. Australasian Marketing Journal, 27 (2). pp. 91-103. E-ISSN 1441-3582. (doi:10.1016/j.ausmj.2019.01.001) (KAR id:73427)

S

Shi, Xiaohui, Li, Feng, Chumnumpan, Pattarin (2020) The use of product scarcity in marketing. European Journal of Marketing, 54 (2). pp. 380-418. ISSN 0309-0566. (doi:10.1108/EJM-04-2018-0285) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:79509)

Shi, Xiaohui, Chumnumpan, Pattarin (2019) Modelling Market Dynamics of Multi-Brand and Multi-Generational Products. European Journal of Operational Research, 279 (1). pp. 199-210. ISSN 0377-2217. (doi:10.1016/j.ejor.2019.05.030) (KAR id:74167)

Shi, X., Li, F., Bigdeli, A.Z. (2016) An examination of NPD models in the context of business models. Journal of Business Research, 69 (7). pp. 2541-2550. ISSN 0148-2963. (doi:10.1016/j.jbusres.2015.10.087) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57684)

Shi, X., Chumnumpan, P., Fernandes, K. (2014) A diffusion model for service products. Journal of Services Marketing, 28 (4). pp. 331-341. ISSN 0887-6045. (doi:10.1108/JSM-11-2012-0224) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57687)

Shi, X., Fernandes, K. (2014) Exploring the role of innovativeness and opinion leadership in diffusion. International Journal of Innovation Management, 18 (4). ISSN 1363-9196. (doi:10.1142/S1363919614500297) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57688)

Shi, X., Fernandes, K., Chumnumpan, P. (2014) Diffusion of multi-generational high-technology products. Technovation, 34 (3). pp. 162-176. ISSN 0166-4972. (doi:10.1016/j.technovation.2013.11.008) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57686)

Z

Ziaee Bigdeli, A., Li, F., Shi, X. (2016) Sustainability and scalability of university spinouts: A business model perspective. R&D Management, 46 (3). pp. 504-518. ISSN 0033-6807. (doi:10.1111/radm.12167) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57685)

This list was generated on Wed May 1 19:15:46 2024 BST.