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Number of items: 4.

C

Curry, Bruce, Davies, Fiona, Evans, Martin, Moutinho, Luiz, Phillips, Paul A. (2003) The Kohonen self-organising map as an alternative to cluster analysis: an application to direct marketing. International Journal of Market Research, 45 (2). pp. 191-211. ISSN 1470-7853. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10305)

Chou, T.-J., Wong, Veronica (2009) Unravelling Concealed Cognitive Structures: Generalised Linear Modelling of Hierarchical Value Maps. International Journal of Market Research, 51 (4). pp. 521-542. ISSN 1470-7853. (doi:10.2501/S1470785309200712) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32823)

F

Felgate, Melanie, Fearne, Andrew, Di Falco, Salvatore, Garcia Martinez, Marian (2012) Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 1470-7853. (doi:10.2501/IJMR-54-2-221-240) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28623)

M

Marimon, Frederic, Vidgen, Richard T., Barnes, Stuart J., Cristobal, Eduard (2010) Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL and the impact of service quality. International Journal of Market Research, 52 (1). pp. 111-129. ISSN 0025-3618. (doi:10.2501/S1470785310201089) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34732)

This list was generated on Sun May 12 23:18:05 2024 BST.