Items where division is "Faculties > Social Sciences > Kent Business School > Marketing"

2013

Bian, X. and Foxall, G. (2013) Will Normal-Sized Female Models in Advertisements Be Viewed as Positively as Small-Sized Models? European Journal of Marketing, 47 (3/4). ISSN 0309-0566. (In press) The full text of this publication is not available from this repository.

Cacciolatti, L. (2013) Marketing-led Innovation, Understanding How to Enhance Competitiveness Through a Better Understanding of the Market. In: Kexue Dao Science Island, National Workshop on ‘2006-2060 plan for science and innovation in China’, 20th April 2013, University of Science and Technology of China, Hefei, Anhui, China. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. (2013) Marketing Intelligence in SMEs: Implications for the Industry and Policy makers. Marketing Intelligence and Planning, 31 (1). pp. 1-21. ISSN 0263-4503. The full text of this publication is not available from this repository.

Cacciolatti, L. and Garcia, C. and Kalantzakis, M. (2013) Empirical Customer Orientation in Fragmented Markets: a Study on Greek Feta Purchases. In: 7th International European Forum on System Dynamics and Innovation in Food Networks, 18th - 22nd February 2013, Igls, Austria. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. and Garcia, C.C. and Kalantzakis, M. (2013) Traditional Food Products: The Effect of Consumers’ Characteristics, Product Knowledge and Perceived Value on Actual Purchase. Journal of International Food and Agribusiness Marketing . ISSN 0897-4438. (In press) The full text of this publication is not available from this repository.

Cacciolatti, L. and Mar-Molinero, C. (2013) Analysing the Demand for Supply Chain Jobs through Job Advertisements. Working paper. Kent Business School

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Feiereisen, S. and Wong, V. and Broderick, A. (2013) Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers’ Early Evaluation of Really New Products. Journal of Product Innovation Management . ISSN 0737-6782. (In press) The full text of this publication is not available from this repository.

Haque, S. and Bian, X. (2013) Power, Product Conspicuous and Consumer Appetite for Counterfeit Branded Product. In: American Marketing Association Winter Conference, 15th February to 17th February 2013, Las Vegas. (In press) The full text of this publication is not available from this repository.

Lowe, B. and Souza Monteiro, Diogo M and Fraser, I. (2013) Exploring the Role of Technology in Consumer Processing of Nutritional Information. Journal of Marketing Management . ISSN 0267-257X. (In press) The full text of this publication is not available from this repository.

Lowe, B. and Yeow, P. and Chan, F. (2013) Price Promotions and their Effect upon Consumer Reference Prices. Journal of Product and Brand Management . ISSN 1061-0421. (In press) The full text of this publication is not available from this repository.

Yannopoulou, N. and Liu, M. and Bian, X. (2013) Exploring what Types of Brand Related Information interest Consumers within Social Media. In: European Marketing Academy Conference, Istanbul, Turkey. (Submitted) The full text of this publication is not available from this repository.

Yannopoulou, N. and Moufahim, M. and Bian, X. (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research . ISSN 1813-5498. (In press) The full text of this publication is not available from this repository.

2012

Bian, X. and Yannopoulou, N. and Want, K-Y. and Shu, L. (2012) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research . ISSN 0098-9258. (In press) The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. (2012) Dog-legged Project: Investigation of Current Methodologies for Educational Tools Innovation Amongst School Teachers Teaching to Pupils with Cognitive and Learning Disabilities. Project report. UELT (Unit for the Enhancement of Learning and Teaching), University of Kent (Submitted) The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. (2012) Empirical Evidence of a Relationship Between Business Growth and Use of Formalised Marketing Information Amongst Foad and Drink SME's. In: 6th International European Forum on System Dynamics and Innovation in Food Networks, 13th to 17th February 2012, Igls, Austria. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. (2012) Formalised Marketing Information as a Catalyst for SME Growth. In: 22nd Annual IFAMA World Forum and Symposium 'The Road to 2050: The China Factor', 9th to 14th June 2012. The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. (2012) The Relevance of Market Orientation for Supporting Small Firms’ Marketing: How Firm Characteristics affect Information Utilisation amongst Food and Drink SMEs. In: International Workshop on ‘Agribusiness: Entrepreneurship and Innovation for Food Security and Rural Development’, 5th to 8th December 2012, Bogor, Indonesia. The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. (2012) SME Characteristics and Formalised Information Use: A Canonical Correlation Analysis. Working paper. University of Kent, Canterbury, Canterbury The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. and Ihua, B. and Yawson, D. (2012) Types, Sources and Frequency of Use of Formalised Marketing Information as a Catalyst of SME Growth. Journal of Strategic Management Education, 8 (1). ISSN 1649-3877. (In press) The full text of this publication is not available from this repository.

Cacciolatti, L. and Wan, T. (2012) A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective. International Journal of Food System Dynamics, 3 (2). pp. 171-184. ISSN 1869-6945 . The full text of this publication is not available from this repository.

Chen, C.-W. and Wong, V. (2012) Design and Delivery of New Product Preannouncement Messages. Journal of Marketing Theory and Practice, 20 (2). pp. 207-225. ISSN 10696679 . The full text of this publication is not available from this repository.

Davidova, S. and Fredriksson, L. and Gorton, M. and Mishev, P. and Petrovici, D.A. (2012) Subsistence Farming, Incomes, and Agricultural Livelihoods in the New Member States of the European Union. Environment and Planning C: Government and Policy, 30 (2). pp. 209-227. ISSN 0263774X. The full text of this publication is not available from this repository.

Fearne, A. and Petrovici, D.A. and Rodolfo, M.N. and Drolias, D. (2012) Nutritional Knowledge, Nutritional Labels, and Health Claims on Food: A study of Supermarket Shoppers in the South East of England. British Food Journal, 114 (6). 768 -783. ISSN 0007-070X. The full text of this publication is not available from this repository.

Felgate, M and Fearne, A. and Di Falco, Salvatore and Garcia Martinez, M. (2012) Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 1470-7853. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2012) Principles of Marketing: 5th European Edition, Russian Language Edition. Williams Publishing House, Moscow, Russia ISBN 978-0136132370. The full text of this publication is not available from this repository.

Lee, K.B. and Wong, V. (2012) Organizational Coordination, Development Proficiency, and On-time Completion of Development and International Rollout: A Contingency Analysis of External Environments. Journal of Business Research, 65 (3). pp. 389-401. ISSN 01482963 . The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. and Rugimbana, R (2012) Discounting in International Markets and the Face Value Effect: A Double-Edged Sword? Psychology and Marketing, 29 (3). pp. 144-156. ISSN 0742-6046. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. and Lynch, D. (2012) Demarketing the Consumption of Household Water: Key Drivers and Implications for Social Marketing. In: ISM-Open Conference, 9th May 2012, Milton Keynes, UK. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. and Lynch, D. (2012) Reducing Water Consumption: An Application and Extension of the Theory of Planned Behaviour. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. and Lynch, D. and Laffey, D. (2012) Non-price Drivers of Household Water Consumption. In: Acadmey of Marketing Annual Conference, 2012, University of Southampton, Southampton, UK. The full text of this publication is not available from this repository.

Lowe, B. and Souza Monteiro, Diogo M and Fraser, I. (2012) Nutritional Information Labeling and New Technologies: An Exploration of Consumer Preferences. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. The full text of this publication is not available from this repository.

Petrovici, Dan A and Fearne, A. and Rodolfo, M.N. and Drolias, D. (2012) Nutritional Knowledge, Nutritional Labels, and Health Claims on Food: A study of Supermarket Shoppers in the South East of England. British Food Journal, 114 (6). pp. 768-783. ISSN 0007-070X. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Carrasco, L. and Moffitt, L.J. and Cook, A. (2012) Robust Surveillance of Animal Diseases: An Application to the Detection of Bluetongue Disease. Preventive Veterinary Medicine, 105 (1 - 2). pp. 17-24. ISSN 0167-5877. The full text of this publication is not available from this repository.

Thwaites, D. and Lowe, B. and Monkhouse, L.L. and Barnes, B.R. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology and Marketing, 29 (9). pp. 663-673. ISSN 0742-6046. The full text of this publication is not available from this repository.

Walsh, C. and Haddock-Fraser, J.E. and Hampton, M.P. (2012) Accessible Diving Tourism. In: Buhalis, D. and Ambrose, I. and Darcy, S., eds. Accessible Tourism Practice: Inclusion, Disability, Ageing Population and Tourism. Channel View Publications, Clevedon, pp. 180-192. ISBN 1845412524. The full text of this publication is not available from this repository.

Yannopoulou, N. and Moufahim, M. and Bian, X. (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies, 17th to 19th August, 2012, Bangkok, Thailand. (Submitted) The full text of this publication is not available from this repository.

2011

Bian, X. (2011) Data Transformation. In: Moutinho, L. and Hutcheson, G., eds. The Sage Dictionary of Quantitative Management Research. Sage Publication, London, pp. 77-79. ISBN 9781412935296. The full text of this publication is not available from this repository.

Bian, X. (2011) Female Model Evaluation - New Brands Versus Established Brands. In: 7th Thought Leaders International Conference on Brand Management, 11th to 12th March, 2011, Lugano, Switzerland. (Submitted) The full text of this publication is not available from this repository.

Bian, X. and Kitchen, P. and Cuomo, M. (2011) Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda. The Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X. The full text of this publication is not available from this repository.

Bian, X. and Moutinho, L. (2011) Counterfeits and Branded Products - Effects Of Counterfeit Ownership. Journal of Product and Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421. The full text of this publication is not available from this repository.

Bian, X. and Moutinho, L. (2011) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. European Journal of Marketing, 45 (1/2). pp. 191-215. ISSN 0309-0566. The full text of this publication is not available from this repository.

Cacciolatti, L. (2011) Getting to Know Who? Using Supermarket Panel Data to Identify Opportunities for Small Food and Drink Producers. In: UNSPECIFIED, 8th February 2011 , University of Birmingham. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. (2011) The importance of being ... relevant! In: Grampian Food Forum, 1st November 2011, Aberdeen, Scotland. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. (2011) Empirical Evidence for a Relationship between Business Growth and the Use of Structured Marketing Information Amongst Food and Drink SME's. Working paper. University of Kent, Canterbury, Canterbury

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Cacciolatti, L. and Fearne, A. (2011) Empirical Evidence of a Relationship Between Business Growth and Use of Formalised Marketing Information Amongst Food and Drink SME's. In: Academy of Marketing Annual Conference 'Marketing Fields Forever', 5th to 7th July 2011, Aintree Racecourse, Liverpool. (Unpublished) The full text of this publication is not available from this repository.

Caldeira, M. and Sottomayor, M.J. and Souza Monteiro, Diogo M (2011) Attitudes and Perceptions of Portuguese Food Retail Category Managers to the use of Front-of-Pack. In: AAEA and NAREA Joint Annual Meeting, 24 - 26 July, Pittsburg, PA. The full text of this publication is not available from this repository.

Chan, F.F.Y and Petrovici, Dan A and Lowe, B. (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) The full text of this publication is not available from this repository.

Chryssochoidis, G.M. and Wong, V. (2011) International NPD Structures: Links with Structure, Strategy and Impact on Success. In: Proceedings of the 18th International Product Development Management Conference, 6th to 7th June 2011, Delft, The Netherlands. The full text of this publication is not available from this repository.

Deselnicu, O. and Costanigro, M. and Souza Monteiro, Diogo M and Thilmany-McFadden, D. (2011) What Determines the Success of a Geographical Indication? A Price-based Meta-Analysis for GIs in Food Products. In: AAEA and NAREA Joint Annual Meeting, 24 - 26 July 2011, Pittsburg, PA. The full text of this publication is not available from this repository.

Dunn, K. and Harness, D. and Bian, X. and Harness, T. (2011) UK supermarket’s corporate social responsibility activities – real or marketing rhetoric: A consumer perspective. In: Eighteenth Annual International Conference Promoting Business Ethics, 2011, Manhattan, USA. (Submitted) The full text of this publication is not available from this repository.

Garcia Martinez, M. and Broffman, F. (2011) The role of traceability in restoring consumer trust in food chains. In: Hoofar, J. and Jordan, K. and Butler, F. and Prugger, R., eds. Food Chain Integrity: A Holistic Approach to Food Traceability, Safety, Quality and Authenticity. Woodhead Publishing Limited, Cambridge, pp. 294-302. ISBN 978-0-85709-068-3. The full text of this publication is not available from this repository.

Johnson, D. and Lowe, B. (2011) Understanding Consumer Active Participation in Healthcare Virtual Communities. In: Summer Marketing Educators Conference, San Francisco. (Unpublished) The full text of this publication is not available from this repository.

Laffey, D. and Lowe, B. and Gandy, A. (2011) Social Media: Past, Present and Future. A Review of the Literature. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) The full text of this publication is not available from this repository.

Lee, K.B. and Wong, V. (2011) Identifying the Moderating Influences of External Environments on New Product Development Process. Technovation, 31 (10-11). pp. 598-612. ISSN 01664972 . The full text of this publication is not available from this repository.

Lowe, B. and Laffey, D. (2011) Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course. Journal of Marketing Education, 33 (2). pp. 183-192. ISSN 0273-4753. The full text of this publication is not available from this repository.

Lowe, B. and Laffey, D. and D'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) The full text of this publication is not available from this repository.

Revoredo-Giha, C. and Lamprinopoulou, C. and Kupiec-Teahan, B. and Leat, P. and Toma, L. and Cacciolatti, L. (2011) How Differentiated is Scottish Beef? An Analysis of Supermarket Data. Journal of Food Products Marketing, 17 (2-3). pp. 183-210. ISSN 1045-4446. The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. (2011) Manoeuvring Towards Research Decline: The RAE and the Decline of Britain's International Research Standing. European Journal of Marketing, 45 (4). pp. 484-512. ISSN 03090566 . The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. (2011) Marketing Innovation. In: Kourdi, J., ed. The Marketing Century: How Marketing Drives Business and Shapes Society. Wiley. ISBN 978-0470660157 . The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. and Saunders, C. (2011) The Research Evaluation and Globalization of Business Research. British Journal of Management, 22 (3). pp. 401-419. ISSN 10453172 . The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Hooker, N.H. (2011) Food Safety and Traceability. In: AAEA and NAREA Joint Annual Meeting, 24 - 26 July 2011, Pittsburg, PA. The full text of this publication is not available from this repository.

Verhoef, P.C. and Leeflang, P.S.H. and Reiner, J. and Natter, M. and Baker, W. and Grinstein, A. and Gustafsson, A. and Morrison, P. and Saunders, J. (2011) A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations. Journal of International Marketing, 19 (3). pp. 59-86. ISSN 1069031X . The full text of this publication is not available from this repository.

2010

Anders, S. and Souza Monteiro, Diogo M and Rouviere, E. (2010) Competition and Credibility of Private Third-party Certification in International Food Supply. Journal of International Food and Agribusiness Marketing, 22 (3-4). pp. 328-341. The full text of this publication is not available from this repository.

Azizi, N. and Liang, M. (2010) Modeling and Analysis of Static Aspects of Job Boredom: A Bayesian Networks Approach. In: Proceedings of the 20th International Conference on Flexible Automation and Intelligent Manufacturing, 2010, California State University, East Bay, USA. The full text of this publication is not available from this repository.

Bian, X. (2010) Will Normal-Sized Female Models in Advertisements Be Viewed Positively as opposed to Small-Sized Models? In: 6th Thought Leaders International Conference on Brand Management, 18th to 20th April, 2010, Lugano, Switzerland. (Submitted) The full text of this publication is not available from this repository.

Bourlakis, M. and Matopoulos, A. (2010) Trends in food supply chain management. In: Mena, C. and Stevens, G., eds. Delivering performance in food supply chains. Woodhead Publishing, Cambridge, pp. 511-527. ISBN 9781845694715. The full text of this publication is not available from this repository.

Cacciolatti, L. (2010) Marketing Master Class for Local Food and Drink Businesses. In: UNSPECIFIED, 23th November 2010 , Taste Tideswell, Peak District, UK. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. (2010) Supermarket Purchasing Behaviour Insights from the UK - Fresh and Frozen Broccoli. In: Monsanto International Broccoli Day, 17th - 18th May 2010 , Murcia, Spain. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. (2010) Using Shopper Data to Identify Opportunities for Small Food and Drink Organic Producers. In: Organic Farmers and Growers Annual Conference, 14th October 2010 , Oxford, UK. (Unpublished) The full text of this publication is not available from this repository.

Chou, T.-J. and Wong, V. and Dai, Q. and Chang, E.-C. (2010) To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors. In: Proceedings of the AMA Summer Conference, 13th to 15th August 2010, Boston, MA, USA. The full text of this publication is not available from this repository.

Gupta, S. and Melewar, T.C. and Bourlakis, M. (2010) A Relational Insight of Brand Personification in Business-to-Business Markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. The full text of this publication is not available from this repository.

Gupta, S. and Melewar, T.C. and Bourlakis, M. (2010) Transfer of Brand Knowledge in Business - Business Markets: A Qualtative Study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624 . The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. (2010) Corporate Motivations for Environmental Sustainable Development: Exploring the Role of Consumers in Stakeholder Engagement. Business Strategy and the Environment, 19 (8). pp. 527-542. ISSN 0964-4733. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. (2010) Motivations: Ethics, Environment and Energy Companies. In: University of Kent Energy Analysis Group Workshop, June 2010, University of Kent, Canterbury, Kent. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. and Fraser, I. and Hellyer, N. (2010) Food Choice and Functional Ingredients: An Experimental Auction Approach Employing Bread. In: First Joint EAAE/AAEA Conference on "The Economics of Food, Food Choice and Health", 15-17th September 2010. The full text of this publication is not available from this repository.

Lee, K.B. and Wong, V. (2010) New Product Development Proficiency and Multi-country Product Rollout Timeliness. International Marketing Review, 27 (1). pp. 28-54. ISSN 02651335 . The full text of this publication is not available from this repository.

Li, F. and Papagiannidis, S. and Bourlakis, M. (2010) Living in Multiple-Spaces: MMORPGs and their Business Implications. Environment and Planning D-Society & Space, 28 (3). pp. 425-446. ISSN 0263-7758. The full text of this publication is not available from this repository.

Lowe, B. (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. and Lynch, D. (2010) A Case Study and Some Propositions about Marketing in a Fast Growth SME: Is Entrepreneurial Marketing Different? Journal of Strategic Management Education, 6 (4). ISSN 1649-3877. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 07426046 . The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) The Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 0742-6046; 1520-6793 . The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. The full text of this publication is not available from this repository.

Papagiannidis, S. and Bourlakis, M. (2010) Staging the New Retail Drama: At a Metaverse Near You! Journal of Virtual Worlds Research, 2 (5). pp. 425-446. ISSN 1940-8477.

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Prugsamatz, S. and Lowe, B. and Alpert, F. (2010) Modelling Consumer Entertainment Choice: Key Attributes and Differences by Segment. Journal of Consumer Behaviour, 9 (5). pp. 381-392. ISSN 1472-0817. The full text of this publication is not available from this repository.

Sey, Aba and Lowe, B. and Poole, N. (2010) The Use of Intellectual Property Protection by Micro, Small, and Medium Scale Enterprises: A Case Study of Ghana. Enterprise Development and Microfinance, 21 (1). pp. 67-83. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Caswell, J.A. (2010) The Economics of Traceability in Multi-ingredient Supply Chains. Agribusiness, 26 (1). pp. 122-142. ISSN 0742-4477. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Hoinville, L. and Cook, A.J.C. (2010) Valuing Surveillance of Animal Diseases: A Review of Economic Methods. In: The 84th Annual Conference of the Agricultural Economics Society, 29th to 31st March, Edinburgh, Scotland. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Moffitt, L.J. and Carrasco, L.R (2010) Economics of Robust Surveillance of New and Exotic Animal Diseases: The Case of Bluetongue. In: 2010 AAEA, CAES & WAEA Joint Annual Meeting, 25-27 July, Denver (CO). The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Caswell, J.A. (2010) The Economics of Voluntary Traceability in Multi-Ingredient Food Chains. Agribusiness: An International Journal, 26 . pp. 122-142. The full text of this publication is not available from this repository.

Tzavaras, M. and Tzimitra-Kalogianni, I. and Bourlakis, M. (2010) Consumer Behaviour in the Greek Floral Market: Comparative insights for the Food Industry. British Food Journal, 112 (4). pp. 403-415. ISSN 0007-070X. The full text of this publication is not available from this repository.

Van Camp, D. and Hooker, N.H. and Souza Monteiro, Diogo M (2010) Adoption of Voluntary Front of Package Nutrition Schemes in UK Food Innovations. British Food Journal, 112 (6). pp. 580-591. ISSN 0007-070X. The full text of this publication is not available from this repository.

Yannopoulou, N. and Liu, M. and Bian, X. (2010) Perceptions of Authenticity within Emerging Markets. In: 1st EMAC Regional Conference- Marketing Theory Challenges in Emerging Markets, 2010, Budapest, Hungary. (Submitted) The full text of this publication is not available from this repository.

Zikmund, W.G. and Ward, S. and Lowe, B. and Winzar, H. and Babin, B (2010) Marketing Research: 2nd Asia Pacific Edition. Cengage Learning, Australia, 570 pp. ISBN 978-0170183345. The full text of this publication is not available from this repository.

2009

Anders, S. and Souza Monteiro, Diogo M (2009) Third-Party Certification, Food Standards and Quality Assurance in Supply Chains. In: NEC-63/FAMPS Joint Conference: Promotion Through Food Credence Attributes, 1st - 3rd February 2009, San Diego, California, USA. The full text of this publication is not available from this repository.

Barnes, B.R. and O'Reilley, D. and Lowe, B. (2009) Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships. Journal of Strategic Management Education, 5 (3-4). pp. 151-166. ISSN 1649-3877. The full text of this publication is not available from this repository.

Bian, X. (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th International Colloquium – Academy of Marketing Brand, Identity and Reputation SIG, 2009, Cambridge, UK. (Submitted) The full text of this publication is not available from this repository.

Bian, X. (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009 , Athens, Greece. The full text of this publication is not available from this repository.

Bian, X. and Moutinho, L. (2009) An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original Branded Products and Purchase Intention. In: World Marketing Congress, 2009, Oslo. (Submitted) The full text of this publication is not available from this repository.

Bian, X. and Moutinho, L. (2009) An Investigation of Determinants of Counterfeit Purchase Consideration. Journal of Business Research, 62 (3). pp. 368-378. ISSN 0148-2963. The full text of this publication is not available from this repository.

Bian, X. and Moutinho, L. and Reast, J. (2009) Drop or Adopt? – Aaker’s (1997) Brand Personality Scales. In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009 Athens Greece, Athens, Greece. (Submitted) The full text of this publication is not available from this repository.

Bourlakis, M. and Grant, D. and Weightman, P. (2009) Food business management: Principles and practice. In: Campbell–Platt, G., ed. Food science and technology. Blackwell Publishing, Oxford, pp. 411-435. ISBN 9780632064212. The full text of this publication is not available from this repository.

Bourlakis, M. and Papagiannidis, S. and Li, F. (2009) Retail Spatial Evolution: Paving The Way From Traditional to Metaverse Retailing. Electronic Commerce Research, 9 (1). pp. 135-148. ISSN 1389-5753. The full text of this publication is not available from this repository.

Cacciolatti, L. (2009) 30th September 2009 Tesco Suppliers Conference – Uphall, Broxburn Using Shopper Data to Identify Opportunities for Small Food and Drink Producers. In: Tesco Suppliers Conference, 30th September 2009, Uphall, Broxburn. The full text of this publication is not available from this repository.

Cacciolatti, L. and Donnelly, C. and Fearne, A. and Ihua, U. and Yawson, D. (2009) Use of Supermarket Panel Data Amongst Small and Medium Sized Business in the Food Industry. In: The Academy of Marketing Annual Conference, 7th to 9th July 2009, Leeds, England (UK). The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. and Wolfe, C. and Yawson, D. (2009) Consumer Reactions to Food Scares, A case Study of Bernard Matthews and Avian Flu. In: AM Branding Conference, 1st – 3rd September 2009, Cambridge University. The full text of this publication is not available from this repository.

Cacciolatti, L. and Revoredo-Giha, C. and Lamprinopoulou, C. and Toma, L. and Kupiec-Teahan, B. and Leat, P. (2009) How differentiated is the Scottish Beef? An Analysis of Supermarket Data Panel. In: European Association of the Agricultural Economists (EAAE) 113th Seminar, 3rd – 6th August 2009, Chania, Crete (Greece). The full text of this publication is not available from this repository.

Cacciolatti, L. (2009) Using Shopper Data to Identify Opportunities for Scottish Food and Drink Producers. In: Tesco Suppliers Conference, 30th September 2009 , Broxburn, Scotland. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. and Wolfe, M. and Yawson, D. (2009) Consumer Reactions to Food Scares: A Case Study of Bernard Matthews and Avian Flu. In: Academy of Marketing Branding Conference, Cambridge University, Cambridge, UK. (Unpublished) The full text of this publication is not available from this repository.

Chou, T.-J. and Wong, V. (2009) Unravelling Concealed Cognitive Structures: Generalised Linear Modelling of Hierarchical Value Maps. International Journal of Market Research, 51 (4). pp. 521-542. ISSN 14707853 . The full text of this publication is not available from this repository.

Davidova, S.M. and Fredriksson, L. and Gorton, M. and Mishev, P. and Petrovici, Dan.A (2009) A Comparative Analysis of the contribution of subsistence production to household incomes in five EU New Member States. In: International Association of Agricultural Economists Symposium on Structural Change in Europe Rural Regions, August 2009, Beijing. The full text of this publication is not available from this repository.

Davidova, S.M. and Fredriksson, L. and Gorton, M. and Mishev, P. and Petrovici, Dan A (2009) Comparative analysis of the contribution of subsistence production to household incomes in five new EU Member States: Lessons learnt. In: Buchenrieder, G. and Mollers, J., eds. Structural change in Europe's rural regions: Farm livelihoods between subsistence orientation. modernisation and non-farm diversification. IAMO, pp. 43-68. ISBN 978-3-938584-39-2. The full text of this publication is not available from this repository.

Davidova, S.M. and Fredriksson, L. and Gorton, M. and Petrovici, Dan A (2009) Subsistence farming in the New Member States. In: Colloquium on Rural Affairs , September 2009, Romanian Cultural Centre, London . (Unpublished) The full text of this publication is not available from this repository.

Duffy, R.S. and Fearne, A. (2009) Value perceptions of farm assurance in the red meat supply chain. British Food Journal, 111 (7). pp. 669-685. ISSN 0007-070X. The full text of this publication is not available from this repository.

Fearne, A. and Cadilhon, J.J. and Giac Tam, P.T. and Moustier, P. and Poole, N.D (2009) Market Linkages: Characterizing Business-to-Business Relationships in Vietnamese Vegetable Supply Chains. Acta Horiculturae, 809 . pp. 135-146. ISSN 0567-7572. The full text of this publication is not available from this repository.

Fearne, A. and Gedeon, I. and Poole, N. (2009) The Role of Inter-Personal Relationships in the Dissolution of Business Relationships. Journal of Business and Industrial Marketing, 24 (3-4). pp. 218-226. ISSN 0885-8624 . The full text of this publication is not available from this repository.

Fearne, A. and Taylor, D. (2009) Demand Management in Fresh Food Value Chains: A Framework for Analysis and Improvement. Supply Chain Management - An International Journal, 14 (5). pp. 379-392. ISSN 1359-8546. The full text of this publication is not available from this repository.

Fearne, A. and Norton, A. (2009) Sustainable Value Stream Mapping in the Food Industry. In: Waldron, K., ed. Handbook of Waste Management and Co-Product Recovery in Food Processing. Woodhead Publishing, Cambridge. ISBN 9781845693916.

Feiereisen, S. and Wong, V. and Broderick, A. (2009) Enhancing Attitudes for Really New Products (RNPs): Can Communication strategies help break the ‘curse of innovation’? In: Proceedings of the 38th European Marketing Academy Conference (EMAC), 24th to 26th May 2009, Audencia Nantes Ecole de Management, Nantes, France.. The full text of this publication is not available from this repository.

Fraser, R. and Souza Monteiro, Diogo M (2009) A Conceptual Framework for Evaluating the Most Cost-Effective Intervention Along the Supply Chain to Improve Food Safety. Food Policy, 34 (5). pp. 477-481. ISSN 0306-9192 . The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. (2009) The Link Between Corporate Visibility and Eco-Management. Are Corporate Brands Leading the Way? In: 16th International Sustainable Development Research Conference, May 2010, Hong Kong. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. and Bitzios, M. and Fraser, I. (2009) Functional Ingredients and Food Choice: Results from a Choice Experiment. In: Agricultural Economics Conference, April 2010, Edinburgh. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. and Hampton, M.P. (2009) Multi-Stakeholder Values on the Sustainability of Dive Tourism: Case Studies of Sipadan and Perhentian Islands, Malaysia. In: 16th International Sustainable Development Research Conference, May 2010, Hong Kong. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. and Hampton, M.P. (2009) Multistakholder Values and Dive Tourism. In: Pro-Vice Chancellors Multidisciplinary Symposium on the Environment, June 2009. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. and Walsh, C.A. and Hampton, M.P. (2009) Volunteer Tourism and Divers with Disabilities: Evidence from Malaysia. In: The International Conference Sustainable Tourism: Issues, Debates & Challenges, April 22-25th 2010, Crete and Santorini, Greece . The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. (2009) The Relationship Between Corporate-Brand Equity and the Eco-Agenda: Is There Evidence of Legitimacy? In: British Academy of Management, Special Interest Group, September 2009, Cambridge. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. and Tourelle, M. (2009) Corporate Environmental Actions and Motivations: An Exploration of the Influence of the Consumer as Stakeholder. Working paper. University of Kent Canterbury, Canterbury

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Laffey, D. and Gandy, A. (2009) Comparison websites in UK retail financial services. Journal of Financial Services Marketing, 14 (2). pp. 173-186. ISSN 1363-0539. The full text of this publication is not available from this repository.

Laffey, D. (2009) Click Trading: A Case Study Of Moneynet. The Journal of Strategic Information Systems, 18 (1). pp. 56-64. ISSN 0963-8687. The full text of this publication is not available from this repository.

Lowe, B. (2009) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. (2009) Discounting and the Face Value Effect. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. (2009) Marketing Education and the Missing P: Evidence from Australia. Journal of Strategic Management Education, 5 (2). pp. 111-122. ISSN 1649-3877. The full text of this publication is not available from this repository.

Menachof, D. and Bourlakis, M. and Makios, T. (2009) Tracing the Order Lead-Time of Grocery Retailers in the UK and Greek Markets. Supply Chain Management: An International Journal, 14 (5). pp. 349-358. ISSN 1359-8546. The full text of this publication is not available from this repository.

Petrovici, Dan A (2009) Personal uses of advertising and advertising effectiveness in emerging markets. In: UNSPECIFIED, May 2009, University of Nancy, France. (Unpublished) The full text of this publication is not available from this repository.

Phillips, Paul and Petrovici, D.A. (2009) An Overview of Health Care in Romania – Identification of Health Policy Issues and Agenda of Reforms. Other. Romanian Royale House The full text of this publication is not available from this repository.

Phillips, Paul and Petrovici, D.A. (2009) Conceptualising the Perceived Performance in Hospital Services: A Patient’s Perspective. Working paper. University of Kent, Canterbury , Canterbury

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Phillips, Paul and Petrovici, D.A. (2009) Identifying Critical Dimensions of Perceived Hospital Service Performance. In: 36th European Marketing Academy Conference (EMAC), May 2009, Nantes . The full text of this publication is not available from this repository.

Popa, A. and Hubbard, C. and Gorton, M. and Petrovici, D.A. (2009) Consumer Perceptions of Organic Food in Romania: A Qualitative Approach, Agribusiness and Agro-industries Development in Central and Eastern Europe. In: Joint FAO-IAMA Workshop at International Food and Agibusiness Management Association, 19th Annual World Forum & Symposium, 20 - 21 June 2009, Budapest, Hungary. The full text of this publication is not available from this repository.

Revoredo-Giha, C. and Kupiec-Teahan, B. and Leat, P. and Fearne, A. and Cacciolatti, L. (2009) An Exploration of the Use of a Database of Supermarket Purchases for the Analysis of Red Meat Purchases in Scotland. Technical report. Food Standard Agency Scotland The full text of this publication is not available from this repository.

Revoredo-Giha, C. and Leat, P. and Kupiec-Teahan, B. and Lamprinopoulou, C. and Cacciolatti, L. (2009) Assessing the Effects of the Rise in Food Prices on the Purchasing Power of Consumers in Scotland. Technical report. Research and Analysis Directorate of the Scottish Government The full text of this publication is not available from this repository.

Revoredo-Giha, C. and Kupiec-Teahan, B. and Leat, P. and Fearne, A. and Cacciolatti, L. (2009) An Exploration of the Use of a Dataset of Supermarket Purchases for the Analysis of Red Meat Purchases in Scotland. Project report. SAC

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Revoredo-Giha, C. and Lamprinopoulou, C. and Kupiec-Teahan, B. and Leat, P. and Cacciolatti, L. (2009) How Differentiated is Scottish Beef? An Analysis of Supermarket Data Panel. In: 113th Seminar of the European Association of the Agricultural Economists (EAAE), Chania, Greece. (Unpublished) The full text of this publication is not available from this repository.

Revoredo-Giha, C. and Lamprinopoulou, C. and Kupiec-Teahan, B. and Leat, P. and Toma, L. and Cacciolatti, L. (2009) Cereal Prices, Bread Consumption and Health in Scotland. In: 83rd Annual Conference of the Agricultural Economics Society (AES), 30th March to 1st April 2009, Dublin, Ireland. (Unpublished) The full text of this publication is not available from this repository.

Revoredo-Giha, C. and Lamprinopoulou, C. and Toma, L. and Kupiec-Teahan, B. and Leat, P. and Cacciolatti, L. (2009) Use of Supermarket Scanner Data to Measure Bread Consumption and Nutrition Choice in Scotland. In: 27th Annual Conference of the International Association of Agricultural Economists (IAAE) 'The New Landscape of Global Agriculture', Beijing, China. (Unpublished) The full text of this publication is not available from this repository.

Revoredo-Giha, C. and Leat, P. and Kupiec-Teahan, B. and Lamprinopoulou, C. and Cacciolatti, L. (2009) Assessing the Effect of the Rise in Food Prices on the Purchasing Power of Consumers in Scotland. Project report. SAC

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Revoredo-Giha, C. and Leat, P. and Kupiec-Teahan, B. and Lamprinopoulou, C. and Cacciolatti, L. (2009) Use of Supermarket Scanner Data to Measure Bread Consumption and Nutrition Choice in Scotland. Working paper. SAC

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Souza Monteiro, Diogo M and Banterle, A. and Stranieri, S. (2009) Does Traceability Play a Role in Retailer's Strategies for Private Labels? In: The 83rd Annual Conference of the Agricultural Economics Society, 30 March to 1 April, Dublin, Ireland. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Caswell, Julie A (2009) Traceability Adoption at the Farm Level: An Empirical Analysis of the Portuguese Pear Industry. Food Policy, 34 (1). pp. 94-101. ISSN 0306-9192 . The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Kim, M. and Hooker, N.H. (2009) Dynamic GAP's: Modelling the Evolution of Farm Quality Assurance Schemes. In: 3rd International European Forum on System Dynamics and Innovation in Food Networks, 16-20 February 2009, Igls. Austria. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Anders, S. (2009) Third-party Certification, Food Standards and Quality Assurance in Supply Chains. Journal on Chain and Network Science, 9 (2). pp. 83-88. ISSN 1569-1829. Access to this publication is restricted.

Souza Monteiro, Diogo M and Lowe, B. and Fraser, I.M. (2009) Willingness to Pay for Nutritional Information in Shopping Baskets. In: AAEA & ACCI Joint Annual Meeting , 26-28 July, Milwaukee, WI. (Unpublished) The full text of this publication is not available from this repository.

Spence, L. and Bourlakis, M. (2009) The Evolution from Corporate Social Responsibility to Supply Chain Responsibility: The Case of Waitrose. Supply Chain Management: An International Journal, 14 (4). pp. 291-302. ISSN 1359-8546. The full text of this publication is not available from this repository.

Van Camp, D. and Hooker, N.H. and Souza Monteiro, Diogo M (2009) Food Reformulation; Responses to Traffic Lights. In: Agricultural Economics Society (AES) 83rd Annual Conference, 30h March – 1st April 2009, Dublin (Ireland). The full text of this publication is not available from this repository.

2008

Anders, S. and Souza Monteiro, Diogo M (2008) How Does Market Structure of Third Party Certification Impact the Quality of Certification? In: CAES-NAREA Annual Meeting, 29th June - 2nd July 2008, Quebec City, Canada. The full text of this publication is not available from this repository.

Anders, S. and Souza Monteiro, Diogo M (2008) The Structure of Third-Party Certification, Retail Food Standards and The Provision of Safe Foods. In: 8th International Conference on Management in Agri-Food Networks, 29th - 30th May 2008, Ede, Netherlands. The full text of this publication is not available from this repository.

Bian, X. (2008) An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products. Advances In Doctoral Research in Management, 2 . pp. 77-103. ISSN 978-981-277-865-9. The full text of this publication is not available from this repository.

Bian, X. (2008) A Rethink of Brand Personality Scales. In: The European Institute of Retailing and Services Studies Conference, 2008, Croatia. The full text of this publication is not available from this repository.

Bian, X. and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. In: Global Marketing Conference, 20th to 23rd March, 2008, Shanghai, China. The full text of this publication is not available from this repository.

Bian, X. and Moutinho, L. and Liu, W. (2008) An Examination of Effects of Consumers’ Perceptions on Purchase Intention toward Counterfeit Luxury Branded Products. In: Thought Leaders International Conference on Brand Management, 2008, UK. The full text of this publication is not available from this repository.

Bourlakis, M. and Papagannidis, S. and Fox, H. (2008) E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Revolution. International Journal of E-Business Research, 4 (3). pp. 64-76. ISSN 1548-1131. The full text of this publication is not available from this repository.

Bourlakis, M. and Papagiannidis, S. and Fox, H. (2008) Trusting the avatar: an examination of trust and risk factors in metaverses. In: Kautonen, T. and Karjaluoto, H., eds. Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Edward Elgar Publishing Ltd, Cheltenham, pp. 40-55. ISBN 9781847205681. The full text of this publication is not available from this repository.

Cacciolatti, L. (2008) Brand development for SMEs. In: The Academy of Marketing Annual Conference, 7th – 10th July 2008, Aberdeen, Scotland (UK). The full text of this publication is not available from this repository.

Cacciolatti, L. (2008) Brand development for SMEs. In: The Agricultural Economics Society (AES) 82nd Annual Conference, 31st March – 2nd April 2008, Cirencester, Gloucestershire UK). The full text of this publication is not available from this repository.

Cacciolatti, L. and Revoredo-Giha, C. and Leat, P. (2008) Brand Development for SMEs. In: 82nd Annual Conference of the Agricultural Economics Society, 31st March to 2nd April 2008, Royal Agricultural College, Cirencester, Gloucestershire, UK. (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. and Revoredo-Giha, C. and Leat, P. and Fearne, A. (2008) Brand Development for SMEs. In: Kent Business School Poster Day, Kent Business School, University of Kent, Canterbury. (Unpublished) The full text of this publication is not available from this repository.

Cheng, X. and Bian, X. (2008) A Study of Determinants of Entry Model and Company Performance of Chinese Firms’ Overseas Market Expansion. In: The European Institute of Retailing and Services Studies Conference, 2008, Croatia. The full text of this publication is not available from this repository.

Duffy, R.S. (2008) Towards a better understanding of partnership attributes: An exploratory analysis of relationship type classification. Industrial Marketing Management, 37 (2). pp. 228-244. ISSN 0019-8501 . The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2008) Picture This: The Effect of Presentation Format on Consumer Responses to Really New Products (RNPs). In: Proceedings of the ANZMAC Conference, 1st to 3rd December 2008, Sydney, Australia. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2008) Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products (RNPs). In: Proceedings of the 2008 North American Conference of the Association for Consumer Research, 24-25 October 2008, San Francisco, United States. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2008) Too Much to Take In? The Role of Consumer Discouragement in the Comprehension of Really New Products. In: Proceedings of the 37th European Marketing Academy Conference (EMAC), 27-30 May 2008, Brighton, United Kingdom. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A.J. (2008) Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention. Journal of Product Innovation Management, 25 (6). pp. 593-607. ISSN 07376782 . The full text of this publication is not available from this repository.

Francis, M. and Simmons, D. and Bourlakis, M. (2008) Value Chain Analysis in the UK Beef Foodservice Sector. Supply Chain Management: An International Journal, 11 (4). pp. 83-91. ISSN 1359-8546. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. and Fraser, I. (2008) Assessing Corporate Environmental Reporting Motivations: Differences Between 'Close to Market' and 'Business to Business' Companies. Corporate Social Responsibility and Environmental Management, 15 (3). pp. 140-155. ISSN 1535-3958. The full text of this publication is not available from this repository.

Kitchen, P. and Reast, J. and Bian, X. (2008) Gambling Promotional Activity and Its Effects on Vulnerable Groups. In: First Interdisciplinary Symposium on Gambling Policy and Regulation, 2008, Glasgow, UK. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Wong, V. and Saunders, J. (2008) Principles of Marketing: 5th European Edition. Pearson Education Limited ISBN 978-0136132370 . The full text of this publication is not available from this repository.

Kourogiorgas, G. and Despic, O. and Thanassoulis, E. and Wong, V. (2008) A Case Study on Services Upgrading Prediction. In: 30th Annual INFORMS Marketing Science Conference, 12 – 14 June 2008, Sauder School of Business/University of British Columbia, Vancouver, Canada. The full text of this publication is not available from this repository.

Marinov, M. and Petrovici, D.A. (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. The full text of this publication is not available from this repository.

Marinov, Mann and Petrovici, Dan A and Marinova, Svetla (2008) Consumer Attitudes Toward Advertising in Bulgaria and Romania. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. The full text of this publication is not available from this repository.

Martin, K. and Papagiannidis, S. and Li, F. and Bourlakis, M. and Cook, S. and Hansell, A. (2008) Early Challenges of Implementing an E-Commerce in a Medical Supply Company: A Case Experience from a Knowledge Transfer Partnership (KTP). International Journal of Information Management, 28 (1). pp. 68-75. ISSN 0268-4012. The full text of this publication is not available from this repository.

Mavroginnis, M. and Bourlakis, M. and Dawson, P. and Ness, M. (2008) Assessing Export Performance in the Greek Food and Beverage Industry: An Intergrated Structural Equation Model Approach. British Food Journal, 110 (7). pp. 638-654. ISSN 0007-070X. The full text of this publication is not available from this repository.

McEvoy, D.M. and Souza Monteiro, Diogo M (2008) Can Food Traceability be Implemented through an Industry Wide Voluntary Agreement? In: XIIth Congress of the European Association of Agricultural Economics, 26th - 29th August 2008, Ghent, Belgium. The full text of this publication is not available from this repository.

Papagannidis, S. and Bourlakis, M. and Li, F. (2008) Making Real Money in Virtual Worlds: MMORPGs and Emerging Business Opportunities, Challenges and Ethical Implications in Metaverses. Technological Forecasting & Social Change, 75 (5). pp. 610-622. ISSN 0040-1625. The full text of this publication is not available from this repository.

Papagianndis, S. and Bourlakis, M. and Li, F. (2008) Fulfilling the E-Supply Chain of Digital Print. International Journal of Information Technology and Management, 7 (1). pp. 98-112. ISSN 1461-4111. The full text of this publication is not available from this repository.

Perks, H. and Wong, V. (2008) Research in International New Product Development: Current Understanding and Future Imperatives. In: Paliwoda, S. and Ryans, J., eds. International Marketing: Modern and Classic Papers. International Library of Critical Writings in Business and Management . Edward Elgar Publishing Ltd. ISBN 978-1843766490 . The full text of this publication is not available from this repository.

Petrovici, Dan A (2008) Patient assessment of the quality. The full text of this publication is not available from this repository.

Petrovici, Dan A (2008) Patient assessment of the quality. The full text of this publication is not available from this repository.

Petrovici, Dan A (2008) Performance in the health care system in Romania: Between European health care policy concerns and local market challenges and opportunities. In: Culture Power presentation series, December 2008, The Romanian Cultural Centre. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A (2008) Social-styles, food consumer behavior and public health: trends and policy concerns. In: International Food Security and Safety Workshop, September 2008, Institute of Biosciences, Bucharest . (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A (2008) Teaching Methods and Research Opportunities in the UK. In: Romanian students conference, October 2008, Romanian Embassy London. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A and Paliwoda, Stanley J. (2008) Reasoned Action and Food Choice in a Transitional Economy. Journal of East-West Business, 14 (3/4). pp. 249-270. ISSN 1066-9868. The full text of this publication is not available from this repository.

Petrovici, Dan A and Schwarz, J. (2008) An exploratory analysis of the attitudes and behaviour of silver surfers in the UK and Germany: From aspirational age to biological age. Working paper. Unversity of Kent, Canterbury, Canterbury

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Seitanidi, M.M. (2008) Adaptive Responsibilities: Non-linear Interactions Across Social Sectors: Cases from Cross Sector Social Partnerships. Emergence: Complexity and Organization (E:CO), 10 (3). pp. 51-64. ISSN 15213250 . The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Caswell, J.A. (2008) Optimal Choice of Voluntary Traceability as a Food Risk Management Tool. In: XIIth Congress of the European Association of Agricultural Economics, 26th - 29th August 2008, Ghent, Belgium. The full text of this publication is not available from this repository.

Thiruvattal, E. and Petrovici, Dan A (2008) Exploring the Dimensions of Customer perceived value of General Insurance. In: Academy of Marketing Science, May 2008, Vancouver. The full text of this publication is not available from this repository.

Veloutsou, C. and Bian, X. (2008) A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817. The full text of this publication is not available from this repository.

Vlachos, I. and Bourlakis, M. and Karalis, V. (2008) Manufacturer–retailer collaboration in the supply chain: Empirical evidence from the Greek food sector. International Journal of Logistics: Research and Applications, 11 (4). pp. 267-277. ISSN 1367-5567. The full text of this publication is not available from this repository.

Woerdl, M. and Papagiannidis, S. and Bourlakis, M. and Li, F. (2008) Internet-Induced Marketing Techniques: Critical Factors in Viral Marketing Campaigns. Journal of Business Science and Applied Management, 3 (1). pp. 35-45. ISSN 1753-0296.

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2007

Anders, S. and Rouviere, E. and Souza Monteiro, Diogo M (2007) Objectiveness in the Market for Third-Party Certification: What Can We Learn From Market Structure? In: 105th European Association of Agriculture Economics Seminar 'International Marketing and International Trade of Quality Food Products', 8th - 10th March 2007, Bologna, Italy. (Unpublished) The full text of this publication is not available from this repository.

Barnes, B.R. and Berthon, P. and Pitt, L. and Merwe, R. van der (2007) Analysing Theory Networks: Identifying the Pivotal Theories in Marketing and their Characteristics. Journal of Marketing Management, 23 (3/4). pp. 181-206. ISSN 0267-257X. The full text of this publication is not available from this repository.

Barnes, B.R. and Prinsloo, M. and Pitt, L. and Tudhope, L. (2007) Physician Compliance and Market Demographics. Journal of Medical Marketing, 7 (1). pp. 64-70. ISSN 1745-7904. The full text of this publication is not available from this repository.

Bian, X. and Moutinho, L. (2007) Which Factors Determine Formation of Consideration set in the Context of Non-Deceptive Counterfeiting. In: Thought Leaders International Conference on Brand Management, 2007, Birmingham, UK. The full text of this publication is not available from this repository.

Bian, X. and Veloutsou, C. (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 212-222. ISSN 1350-231X. The full text of this publication is not available from this repository.

Bourlakis, M. and Vizard, C. (2007) Ethical (fair) trade: A basis for adequate producers’ incomes, farm reinvestment and quality and safety focused production. In: Cooper, J. and Niggli, U. and Leifert, C., eds. Handbook of organic food safety and quality. Woodhead Publishing in food science, technology, and nutrition . Woodhead Publishing Ltd, Cambridge, pp. 454-465. ISBN 9781845690106. The full text of this publication is not available from this repository.

Cacciolatti, L. (2007) Brand development for SMEs. In: Dunnhumby Day, 28th November 2007, University of Kent, KBS, Canterbury (UK). (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. and Yawson, D. (2007) How do Consumers Respond to Food Scares? A Case Study of Avian Influenza in the UK Using Supermarket Loyalty Card Data. In: American Agricultural Economics Association (AAEA) Annual Conference, 29th July – 1st August 2007 , Portland, Oregon (USA). (Unpublished) The full text of this publication is not available from this repository.

Cacciolatti, L. and Fearne, A. and Yawson, D. (2007) How Do Consumers Respond to Food Scares? A Case Study of Avian Influenza in the UK Using Supermarket Loyalty Card Data. In: The American Agricultural Economics Association (AAEA) Annual Conference, Portland, Oregon, USA. (Unpublished) The full text of this publication is not available from this repository.

Fearne, A. and Bonney, L. and Clark, R. and Collins, R. (2007) From Serendipity to Sustainable Competitive Advantage: Insights From Houston's Farm and Their Journey Of Co-Innovation. Supply Chain Management: An International Journal, 12 (6). pp. 395-399. ISSN 1359-8546. The full text of this publication is not available from this repository.

Fearne, A. and Gosling, J. and Naim, M. and Fowler, N. (2007) Defining the Lean and Agile Characteristics of Engineer-to-Order Construction Projects. International Journal for Agile Manufacturing, 10 (2). pp. 219-231. The full text of this publication is not available from this repository.

Fearne, A. and Vorley, W. and Ray, D. (2007) Regoverning Markets: A Place for Small-scale Producers in Modern Agrifood Chains? Gower Publishing Ltd, 248 pp. ISBN 9780566087301. The full text of this publication is not available from this repository.

Fearne, A. and Vorley, W. and Kirwan, J. (2007) (Re)localising National Agrifood Procurement and Distribution Systems: Policy Contradictions in Developing Local Networks of Provision. In: Sustainable Food Chains. Wageningen University Press. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2007) Analogies and Mental Simulations in Learning for RNPs (Really New Products): The Role of Visual Attention. In: Proceedings of 14th International Product Development Management Conference, 10-12 June 2007, Faculty of Engineering of the University of Porto, Roberto Frias, Porto, Portugal. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2007) Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words? In: Flexible Marketing in an Unpredictable World, Proceedings of 36th European Marketing Academy Annual Conference, 22-25 May 2007, Reykjavik University, Iceland. The full text of this publication is not available from this repository.

Hubbard, C. and Bourlakis, M. and Garrod, G. (2007) Pig in the Middle: Farmers and the Delivery of Farm Animal Welfare Standards. British Food Journal, 109 (11). pp. 919-930. ISSN 0007-070X. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2007) Grundlagen des Marketing, 4., aktualisierte Auflage. Pearson Education Deutschland GmbH ISBN 978-3-8689-4014-5. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. The full text of this publication is not available from this repository.

Lowe, B. and Winzar, H. and Ward, S. (2007) Essentials of SPSS for Windows Versions 14 and 15: A Business Approach. Cengage Learning, Australia, 158 pp. ISBN 9780170134651. The full text of this publication is not available from this repository.

Mavondo, F. and Hooley, G. and Wong, V. (2007) Configuration Theory: Fit as Coalignment. In: ANZMAC 2007, University of Otago, New Zealand. The full text of this publication is not available from this repository.

Papagiannidis, S. and Bourlakis, M. (2007) Advertising in the networked environment: Implications for fair use, media convergence and consumer privacy. In: Quigley, M., ed. Encyclopedia of information ethics and security. IGI Global, Hershey, pp. 15-22. ISBN 9781591409878. The full text of this publication is not available from this repository.

Petrovici, D. and Marinov, M. and Marinova, S. (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, D. and Phillips, P.A. (2007) Service performance: An overview of extant literature and future research directions. In: Academy of Marketing SIG Workshop, 21st Service Workshop, November 2007, Westminster Business School. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, D.A and Phillips, P.A. (2007) In search of simple factor structures: A patient perspective on hospital healthcare service performance. In: Academy of Marketing Conference., July 2007, Kingston Business School. The full text of this publication is not available from this repository.

Petrovici, Dan A (2007) Advertising Effectiveness in the New Member States: Opportunities and Caveats. In: Culture Power presentation series, February 2007, The Romanian Cultural Centre. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A (2007) Globalisation, Consumer Lifestyles and Advertising in the New EU Member States. In: UNSPECIFIED, October 2007, Academy of Economic Studies, Bucharest. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A (2007) The Evaluation of Health Care Quality; A Patient Perspective on Hospital Health Care Provision. In: International Workshop on Health Care Service Performance, March 2007, Euroclinic, Bucharest. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A and Marinova, S. and Marinov, M. and Lee, N. (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. The full text of this publication is not available from this repository.

Petrovici, Dan.A and Marinov, M. (2007) Determinants and antecedents of general attitudes towards advertising - A study of two EU accession countries. European Journal of Marketing, 41 (3-4). pp. 307-326. ISSN 0309-0566. The full text of this publication is not available from this repository.

Petrovici, Dan.A and Paliwoda, S. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26 (2). pp. 247-276. ISSN 0265-0487. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M (2007) A Congestion Model of Land Use for Housing Development on National Parks. In: V Congress of APDEA, 4th - 6th October 2007, Villa Real, Portugal. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M (2007) Modelling the choice of mandatory and voluntary traceability as a tool to mitigate food safety hazards in food chains. In: V Congress of APDEA, 4th - 6th October 2007, Villa Real, Portugal. The full text of this publication is not available from this repository.

Theoharakis, V. and Vakratsas, D. and Wong, V. (2007) Market-level Information and the Diffusion of Competing Technologies: An Exploratory Analysis of the LAN Industry. Research Policy, 36 (5). pp. 742-757. ISSN 00487333 . The full text of this publication is not available from this repository.

Wood, L. (2007) Functional and Symbolic Attributes of Brand Selection. British Food Journal, 109 (2). pp. 108-118. ISSN 0007-070X. The full text of this publication is not available from this repository.

Zikmund, W.G. and Ward, S. and Lowe, B. and Winzar, H. (2007) Marketing Research: An Asia Pacific Edition. Cengage Learing Australia, Melbourne, 570 pp. ISBN 0170127346. The full text of this publication is not available from this repository.

2006

Ackfeldt, A.-L. and Wong, V. (2006) The Antecedents of Prosocial Service Behaviours: An Empirical Investigation. Service Industries Journal, 26 (7). pp. 727-745. ISSN 02642069 . The full text of this publication is not available from this repository.

Barnes, B.R. and Yen, D.A. (2006) Do Chinese and Western Business-to-Business Relationships Share Similar Behavioural Constructs? An Exploration, Concept and Research Agenda. In: Academy of International Business Conference, Beijing, China. The full text of this publication is not available from this repository.

Bourlakis, M. and Bourlakis, C. (2006) Intergrating Logistics and Information Technology Strategies for Sustainable Competitive Advantage. Journal of Enterprise Information Management, 19 (4). pp. 389-402. ISSN 1741-0398. The full text of this publication is not available from this repository.

Duffy, R.S. (2006) Partnerships Attibutes: An Empirical Analysis of Relationship Type Classification. In: Academy of Marketing Conference, 3rd-6th July 2006, London. The full text of this publication is not available from this repository.

Eng, T.-Y. and Wong, V. (2006) Governance Mechanisms and Relationship Productivity in Vertical Coordination for New Product Development. Technovation, 26 (7). pp. 761-769. ISSN 01664972 . The full text of this publication is not available from this repository.

Fearne, A. and Duffy, R.S. (2006) Effective Partnerships for Agri-Food Chains: The Impact of Supply-Chain Partnerships on Supplier Performance in the UK Fresh-Produce Industry. In: Ondersteijn, C.J.M. and Wijnanads, J.H.M. and Huirne, R.B.M. and Van Kootep, O., eds. Quantifying the Agri-Food Supply Chain. Springer, Dordrecht, New York. ISBN 9781402046926. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2006) The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of 35th European Marketing Academy Annual Conference, 23-26 May 2006, Athens University of Economics and Business, Athens, Greece. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2006) Multi-disciplinary Approach to Learning Theories: Application to Consumer Learning for Really New Products. In: Proceedings of Academy of Marketing Conference, 4-6 July 2006, Middlesex University Business School, London. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2006) Principes van Marketing: Vierde Europese Editie, Nederlandse bewerking door Frank Broere. Pearson Education Benelux BV, Amsterdam, The Netherlands ISBN 9789043010719 . The full text of this publication is not available from this repository.

Krystallis, Athanasios and Petrovici, Dan.A and Arvanitoyannis, Ioannis (2006) From Commodities to the Consumption of Quality Foods in Eastern European Context An Empirical Examination of the Determinants of Consumer Behavior Towards Honey. Journal of East-West Business, 12 (4). pp. 5-37. ISSN 1066-9868. The full text of this publication is not available from this repository.

Mason, K. and Doyle, P. and Wong, V. (2006) Market Orientation and Quasi-integration: Adding Value through Relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 00198501 . The full text of this publication is not available from this repository.

Myerscough, S. and Lowe, B. and Alpert, F. (2006) Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength. Journal of Website Promotion, 2 (3/4). pp. 115-140. ISSN 1553-3611. The full text of this publication is not available from this repository.

Ness, M. and Bourlakis, M. and Priporas, C. (2006) The Greek Food Shopper: Segmentation on the Basis of Attitudes to Store Features. EuroMed Journal of Business, 1 (2). pp. 29-49. The full text of this publication is not available from this repository.

Petrovici, D.A. and Nayga, R. and Fearne, A. and Drolias, C. (2006) Nutritional Knowledge, Nutritional Labels, and Health Claims on Food Products in the UK. In: American Marketing Association Marketing and Public Policy Conference, 2006, Long Beach CA, USA. (In press) The full text of this publication is not available from this repository.

Petrovici, D.A. and Ritson, C (2006) Factors Influencing Consumer Dietary Health Preventative Behaviours. BMC Public Health, 6 (226). ISSN 1471-2458 . The full text of this publication is not available from this repository.

Petrovici, D.A. and Ritson, C (2006) Population, Health and Risk Factors in a Transition Economy. Journal of Consumer Policy, 29 (3). pp. 279-300. ISSN 0168-7034. The full text of this publication is not available from this repository.

Petrovici, Dan A (2006) Advertising Opportunities in the EU Accession Countries. In: International workshop on Romania and Bulgaria: New Members of the European Club: Opportunities and Challenges for Business, November 2006. The full text of this publication is not available from this repository.

Petrovici, Dan A (2006) Advertising opportunities in EU accession countries. In: Romania and Bulgaria: New Members of the European 'Club' Opportunities and Challenges for Business, November 2006, University of Kent. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A and Marinova, S. and Marinov, M. (2006) Determinants and Antecedents of general attitudes toward advertising in Bulgaria and Romania. In: 35th EMAC Conference , May 2006, Athens, Greece. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Caswell, J.A. (2006) Traceability Adoption at the Farm Level: An Empirical Analysis in the Portuguese Pear Industry. In: American Agricultural Economics Association (AAEA) Annual Meeting , 23rd - 26th July 2006, Long Beach, California, USA. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Caswell, J.A. (2006) Traceability in Multi-Ingredient Food Supply Chains. In: 7th International Conference on Management in Agri-Food Chains and Networks, 1st - 2nd June 2006, Ede, Netherlands. The full text of this publication is not available from this repository.

Vlachos, I. and Bourlakis, M. (2006) Supply Chain Collaboration Between Retailers and Manufacturers: Do They Trust Each Other? Supply Chain Forum An International Journal, 7 (1). pp. 70-81. The full text of this publication is not available from this repository.

2005

Ackfeldt, A. and Wong, V. (2005) The Effect of Management Strategies on Employee Attitudes and Service Behaviours: An Illustrative Case Study. In: BAM Annual Conference, September 2005, Said Business School, Oxford. The full text of this publication is not available from this repository.

Barnes, B.R. and Naude, P. and Michell, P.C.N. (2005) Exploring Commitment and Dependency in Dyadic Relationships. Journal of Business-to-Business Marketing, 12 (3). pp. 1-26. ISSN 1051-712X. The full text of this publication is not available from this repository.

Barnes, B.R. and Sheys, T. and Morris, D.S. (2005) Analysing Service Quality: The Case of a US Military Club. Total Quality Management and Business Excellence, 16 (8/9). pp. 955-967. ISSN 1478-3363. The full text of this publication is not available from this repository.

Bian, X. and Veloutsou, C. (2005) Consumer's Attitudes Towards Non-Deceptive Counterfeit Brands in the UK and China. In: European Marketing Academy Conference, 24th to 27th May, 2005 , Milan, Italy. The full text of this publication is not available from this repository.

Bourlakis, C. and Bourlakis, M. (2005) Information Technology Safeguards, Logistics Asset Specificity and 4th Party Logistics Network Creation in the Food Chain. Journal of Business & Industrial Marketing, 20 (2). pp. 88-98. ISSN 0885-8624. The full text of this publication is not available from this repository.

Bourlakis, M. and Mamalis, S. and Sangster, J. (2005) An In-Depth Investigation of Consumer Behaviour During Planned and Unplanned Grocery Publishing. WSAES Transactions on Information Science Applications, 2 (10). pp. 1697-1704. The full text of this publication is not available from this repository.

Duffy, R.S. (2005) Meeting consumer demands through effective supply chain linkages. Stewart Postharvest Review: An International Journal for Reviews in Postharvest Biology and Technology, 1 (1). pp. 1-16. ISSN 1945-9656. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. (2005) Consumer Influence on Internet-Based Corporate Communication of Environmental Activities: The UK Food Sector. British Food Journal, 107 (10-11). pp. 792-805. ISSN 0007-070X. The full text of this publication is not available from this repository.

Kim, J.-Y. and Wong, V. and Eng, T.-Y. (2005) Product Variety Strategy for Improving Product Development Proficiencies. Technovation, 25 (9). pp. 1001-1015. ISSN 01664972 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2005) Principles of Marketing: 4th European Edition. Pearson Education Limited ISBN 978-0273684565. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. (2005) Marketing Drivers and Barriers to Growth in the Entrepreneurial Firm. In: Regional Entrpreneurship and Innovation Teaching Exchange, AGSE, Swinburne University: Melbourne. The full text of this publication is not available from this repository.

Mamalis, S. and Ness, M. and Bourlakis, M. (2005) Tangible and Intangible Store Image Attributes in Consumer Decision Making: The Case of Fast Food Restaurants. WSAES Transactions of Information Science and Applications, 2 (10). pp. 1705-1714. The full text of this publication is not available from this repository.

Paliihawadana, C. and Barnes, B.R. (2005) Investigating Agency-Client Relationships in the Polish Advertising Industry. International Journal of Advertising, 24 (4). pp. 487-504. ISSN 0265-0487. The full text of this publication is not available from this repository.

Petrovici, Dan A and Gorton, M. (2005) An Evaluation of the Importance of Subsistence Food Production For Assessments of Poverty and Policy Targeting. Food Policy, 30 (2). pp. 205-223. ISSN 0306-9192 . The full text of this publication is not available from this repository.

Petrovici, Dan A and Paliwoda, S. (2005) An Empirical Examination of Primary Determinants and Public Attitudes towards Advertising in an Emerging Market Economy. In: Academy of Marketing Conference, July 2005, Dublin Institute of Science and Technology. The full text of this publication is not available from this repository.

Petrovici, Dan A and Paliwoda, S. (2005) Consumer Behaviour in Emerging Markets: The Case of Romanian Food Consumers. In: 34th EMAC Conference, May 2005, Milan . The full text of this publication is not available from this repository.

Petrovici, D.A. (2005) An Empirical Investigation of Food Consumer Behaviour in an Emerging Market. Working paper. KBS

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Petrovici, D.A. and Ritson, C and Ness, M. (2005) Exploring Disparities and Similarities in European Food Consumption Patterns. Cahiers D'Economie et Sociologie Rurales, 75 . pp. 24-49. The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. and Stagg, C. and Souza Fontan, M.M. (2005) How Screening Criteria Change During Brand Development. Journal of Product and Brand Management, 14 (4). pp. 239-249. ISSN 10610421 . The full text of this publication is not available from this repository.

Shih-Tung, S. and Wong, V. and Lee, N. (2005) The Effects of External Linkages on New Product Innovativeness: An Examination of Moderating and Mediating Influences. Journal of Strategic Marketing, 13 (3). pp. 199-218. ISSN 0965-254X. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M (2005) Fish Consumption and Guidelines in South-Western Europe. In: American Agricultural Economists Association (AAEA) Annual Meeting, 24th - 27th July 2005, Providence, Rhode Island, USA. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Caswell, J.A. (2005) The Economics of Traceability for Multi-Ingredient Products. In: American Agricultural Economists Association (AAEA) Annual Meeting, 24th - 27th July 2005, Providence, Rhode Island, USA. The full text of this publication is not available from this repository.

2004

Bourlakis, M. and Weightman, P., eds. (2004) Food Supply Chain Management. Blackwell Publications, 256 pp. ISBN 1405101687. The full text of this publication is not available from this repository.

Barnes, B.R. and Palihawadana, C. (2004) The Measurement and Enhancement of Service Quality in Dental Healthcare. Health Services Management Research, 17 . pp. 229-236. ISSN 0951-4848. The full text of this publication is not available from this repository.

Barnes, B.R. and Yen, D.A. (2004) Exploring Dyadic Business-to-Business Relationships from the Western and Eastern Perspectives. In: International Conference on East-West Identities: Globalisation, Localisation and Hybridisation, February 2004, Hong Kong Baptist University. The full text of this publication is not available from this repository.

Barnes, B.R. and Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. In: International Conference on East-West Identities: Globalisation, Localisation and Hybridisation, February 2004, Hong Kong Baptist University. The full text of this publication is not available from this repository.

Bian, X. and Veloutsou, C. (2004) Perceiving Risk When Purchasing Non-deceptive Counterfeit Products. In: European Marketing Academy Conference, 18th to 21st May , Murcia, Spain. The full text of this publication is not available from this repository.

Bourlakis, M. and Bourlakis, C. (2004) Food Retail Logistics Operations: Efficient Co-operatives and Less Efficient Multiples? International Journal of Co-operative Management, 1 (2). pp. 9-14. The full text of this publication is not available from this repository.

Duffy, R.S. and Fearne, A. (2004) Partnerships and Alliances in UK Supermarket Supply Networks. In: Bourlakis, M. and Weightman, Paul W.H., eds. Food Supply Chain Management. Blackwell Science Ltd, pp. 136-152. ISBN 1405101687. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. (2004) Marketing Education in Australia: The Missing P! In: Australian-New Zealand Marketing Academy Conference, Wellington. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. (2004) Marketing in a Fast Growth New Venture: Is Entrepreneurial Marketing Different? In: Australian-New Zealand Marketing Academy Conference, Wellington. The full text of this publication is not available from this repository.

Palihawadana, Dayananda and Barnes, Bradley R. (2004) Client Loyalty and Defection in the Corporate Legal Industry. Service Industries Journal, 24 (4). pp. 101-114. ISSN 0264-2069. The full text of this publication is not available from this repository.

Petrovici, D.A. (2004) Modelling Dietary Health Preventive Behaviours in Romania. In: Annual Academy of Marketing Conference, 6-9 July 2004, Cheltenham, United Kingdom. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, D.A. and Ritson, C (2004) The Theory of Reasoned Action and Food Choice: Insights from a Transitional Economy. Journal of International Food and Agribusiness Marketing, 16 (1). pp. 59-88. The full text of this publication is not available from this repository.

Petrovici, Dan A (2004) Structural Equation Models with Latent Constructs: An application on Consumer Behaviour in Romania in a Comparative Perspective with Italy and the UK. In: International Scientific Symposium: Statistics - Quality - Knowledge-management and European harmonisation, November 2004, Bucharest . The full text of this publication is not available from this repository.

Petrovici, D.A. (2004) Diet and Health: Are Consumers Willing to Perform Health Behaviours? Working paper. KBS

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Souza Monteiro, Diogo M and Caswell, J.A. (2004) The Economics of Implementing Traceability in Beef Supply Chains: Trends in Major Producing and Trading Countries. In: Northeastern Agricultural and Resource Economics Association (NAREA) Annual Conference, 20th 23rd June 2004, Halifax, Nova Scotia, Canada. The full text of this publication is not available from this repository.

Theoharakis, V. and Vakratsas, D. and Wong, V. (2004) The Relationship between Market Share and Information in a High-tech Industry. Review of Marketing Science, 2 (1). p. 15. ISSN 15465616 . The full text of this publication is not available from this repository.

Wong, V. and Eng, T.-Y. (2004) Governance Mechanisms and Relationship Productivity in Vertical Coordination for New Product Development. In: Virtue in Marketing: Proceedings of Academy of Marketing Annual Conference, 6th-8th July 2004, Business School, University of Gloucestershire, Cheltenham. The full text of this publication is not available from this repository.

2003

Bourlakis, C. and Bourlakis, M. (2003) The future of supply chain management. In: Bourlakis, M. and Weightman, P., eds. Food supply chain management. Blackwell Publications, Oxford, pp. 221-231. ISBN 1405101687. The full text of this publication is not available from this repository.

Bourlakis, M. and Allinson, J. (2003) The Aftermath of the Foot and Mouth Crisis in Agricultural Logistics: The Case of the UK Fat Lamb Chain. International Journal of Logistics: Research and Applications, 6 (4). pp. 211-228. ISSN 1367-5567. The full text of this publication is not available from this repository.

Bourlakis, M. and Weightman, P. (2003) The food supply chain management environment. In: Bourlakis, M. and Weightman, P., eds. Food supply chain management. Blackwell Publications, Oxford, pp. 1-10. ISBN 1405101687. The full text of this publication is not available from this repository.

Butler, G. and Newton, H. and Bourlakis, M. and Leifert, C. (2003) Factors influencing supply and demand for organic foods. In: Bourlakis, M. and Weightman, P., eds. Food supply chain management. Blackwell Publications, Oxford, pp. 199-210. ISBN 1405101687. The full text of this publication is not available from this repository.

Chen, I. and Wong, V. (2003) Successful Strategies of Newly Industrialised East Asian firms in Europe. European Journal of Marketing, 37 (1/2). pp. 275-297. ISSN 0309-0566. The full text of this publication is not available from this repository.

Francis, M. and Simmons, D. and Bourlakis, M. and Fearne, A. (2003) Identifying the determinants of value in the U.K. red meat industry:A value chain analysis approach. Journal on Chain and Network Science, Volume 3 (Number 2). pp. 109-121. ISSN 1569-1829. The full text of this publication is not available from this repository.

Gorton, M. and Deaconescu, C. and Petrovici, Dan A (2003) The International Competitiveness of Romanian Agriculture: A Quantitative Analysis. In: Thomson, Kenneth and Davidova, S.M., eds. Romanian Agriculture and Transition towards the EU. Lexington Books, pp. 110-134. ISBN 0-7391-0518-3. The full text of this publication is not available from this repository.

Green, J.B. Jr and Wong, V. (2003) Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch. Journal of Marketing Management (USA), 13 (1). pp. 126-140. ISSN 0267-257X. The full text of this publication is not available from this repository.

Hooley, G. and Greenley, G. and Wong, V. (2003) JMM Special Issue - Marketing: A History of the Next Decade. Journal of Marketing Management, 19 (5/6). pp. 517-522. ISSN 0267-257X. The full text of this publication is not available from this repository.

J-Y, K. and Wong, V. and Eng, T.-Y. (2003) The Impact of Platform-based Product Development Proficiencies on Product Family Success. Journal of Strategic Marketing, 11 (4). pp. 255-269. ISSN 0965-254X. The full text of this publication is not available from this repository.

Kim, J.-Y. and Wong, V. and Eng, T.-Y. (2003) Product Variety and New Product Family Performance: The Role of New Product Development Proficiencies. In: A History of the Next decade: Proceedings of Academy of Marketing Annual Conference, 8th-10th July 2003, Aston Business School, Aston University, Birmingham. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2003) Principes van Marketing: Derde Europese Editie. Prentice-Hall Europe, UK and Academic Services, Schoonhoven, Netherlands ISBN 9789043010719 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2003) Principi di Marketing (Italian Translation of Principles of Marketing). ISEDE and Prentice Hall International ISBN 978-8871925578. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2003) Rinkodaros Principai (Lithuanian Translation of Principles of Marketing: 3rd European Edition). Pearson Education Limited and UAB “Poligrafua ir informatica”, Kaunas, Lithuania ISBN 9789986850502. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida. The full text of this publication is not available from this repository.

Perks, H. and Wong, V. (2003) Research in International New Product Development: Current Understanding and Future Imperatives. International Marketing Review, 20 (4). pp. 344-352. ISSN 02651335 . The full text of this publication is not available from this repository.

Petrovici, Dan A (2003) Marketing Environment and Consumer Behaviour in Central and Eastern Europe. In: UNSPECIFIED, December 2003, Department of Natural Resource Economics, Graduate School of Agriculture, Kyoto University, Japan. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A and Neacsu, V. (2003) Communicating with customers in Central and Eastern European Emerging Economies: a Case Study on Lifestyles Segmentation. In: Institute of Direct Marketing / IBM Conference "Communicating with Customers", October 2003, London. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A and Ritson, C and Ness, M.R (2003) Modelling determinants of food consumption behaviour in an emerging economy. In: Academy of Marketing Annual conference, July 2003, Birmingham, UK. The full text of this publication is not available from this repository.

2002

Bourlakis, C. and Bourlakis, M. (2002) Logistics, information technology and retail internationalisation: The formation of international retail networks. In: Joia, L., ed. IT–based management: Challenges and solutions. IGI Publishing, Hershey, pp. 257-276. ISBN 1591400333. The full text of this publication is not available from this repository.

Kim, J.-Y. and Wong, V. (2002) The Impact of Product Variety Strategy on Product Family Performance: Examining the Mediational Roles of New Product Development Proficiencies. In: Proceedings of EIASM/PDMA 9th International Product Development Management Conference, 27th-28th May 2002, Ecole Des Mines De Paris, Sophia Antipolis, France. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2002) Reference Price Research: A Critical Review, Recent Developments and Future Directions. In: Academy of Marketing Annual Conference, Nottingham, UK. The full text of this publication is not available from this repository.

Petrovici, Dan A and Ritson, C and Ness, M. (2002) Determinants of Food Choice in a Transitional Economy: Insights from the Theory of Reasoned Action. In: 10th EAAE Congress, August 2002, Zaragoza. The full text of this publication is not available from this repository.

Shu, S.T. and Wong, V. (2002) The Effects of External Linkages on New Product Innovativeness: The Moderating Role of Absorptive Capacity. In: Proceedings of EIASM/PDMA 9th International Product Development Management Conference, 27th-28th May 2002, Ecole Des Mines De Paris, Sophie Antipolis, France. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (2002) Go/No-Go Criteria During Grocery Brand Development. Journal of Product & Brand Management, 11 (7). pp. 459-482. ISSN 1061-0421. The full text of this publication is not available from this repository.

Theoharakis, V. and Vakratsas, D. and Wong, V. (2002) Hype and the Emergence of Technological Standards: the Case of LANs. In: Proceedings of 31st European Marketing Academy Conference, 28th-31st May 2002, Economics and Business School, University of Minho, Braga, Portugal. The full text of this publication is not available from this repository.

Theoharakis, V. and Wong, V. (2002) Marking High-Technology Market Evolution through the Foci of Market Stories: The Case of Local Area Network (LAN) Technologies. Journal of Product Innovation Management, 19 (6). pp. 400-411. ISSN 07376782 . The full text of this publication is not available from this repository.

Wong, V. (2002) Antecedents of International New Product Rollout Timeliness. International Marketing Review, 19 (2). pp. 120-132. ISSN 02651335 . The full text of this publication is not available from this repository.

2001

Barnes, B.R. and Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025. The full text of this publication is not available from this repository.

Barnes, B.R. and Palihawadana, C. (2001) Internet Marketing - Experience of Used Car Sales Firms in Britain. In: Academy of Marketing Conference, Cardiff, UK. The full text of this publication is not available from this repository.

Bourlakis, M. (2001) Factors Affecting European Food Retailers' Internationalisation: An Eclectic Paradigm Application in Greek Marketing. Journal of International Food & Agribusiness Marketing, 13 (2). pp. 7-28. The full text of this publication is not available from this repository.

Bourlakis, M. (2001) Future issues in supply chain management. In: Eastham, J. and Ball, S. and Sharples, A., eds. Food and drink supply chain management for the hospitality and retail sectors. Elsevier Science & Technology, Oxford, pp. 297-303. ISBN 0750647620. The full text of this publication is not available from this repository.

Bourlakis, M. and Bourlakis, C. (2001) Deliberate and Emergent Logistics Strategies in Food Retailing; A Case Study of Greek Multiple Food Retail Sector. Supply Chain Management: An International Journal, 6 (4). pp. 189-200. ISSN 1359-8546. The full text of this publication is not available from this repository.

Jackson, T. and Hirst, A. and Wong, V. and Smith, G. and Saker, J. (2001) The Manufacturer-Retailer Interface in the New Product Commercialisation Process. In: A Marketing Odyssey - Academy of Marketing 2001 Proceedings, 2nd-4th July 2001, Cardiff University, UK. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2001) Principles of Marketing: 3rd European Edition. FT/Prentice Hall Europe ISBN 978-0273646624 . The full text of this publication is not available from this repository.

Petrovici, D.A. and Minoiu, C. (2001) Trends in Dietary Behaviour and Health Indicators. In: Costin, G.M. and Segal, R., eds. Alemente functionale (Functional foods). Academica, pp. 1-37. ISBN 973-98859-8-5. The full text of this publication is not available from this repository.

Petrovici, Dan A and Gorton, M. (2001) Food Consumption, Poverty and Welfare: the Role of Subsistence Production in Romania. In: Labour markets, work and welfare during the transition and integration process, March 2001, Riga. The full text of this publication is not available from this repository.

Petrovici, Dan A and Gorton, M. (2001) Food Demand, Rural Poverty and Welfare in Romania. In: Brosig, Stephan and Hartmann, Monika, eds. Analysis of food consumption in Central and Eastern Europe relevance and empirical methods. Wissenschaftsverlag Vauk Kiel KG (Kiel) , pp. 105-116. ISBN 3817503490. The full text of this publication is not available from this repository.

Petrovici, Dan A and Gorton, M. and Minoiu, C. (2001) Food Consumption, Poverty and Subsistence Production in Romania. In: 76th EAAE Seminar: Subsistence Agriculture in Central and Eastern Europe: How to Break the Vicious Circle?, May 2001, Halle-Salle. The full text of this publication is not available from this repository.

Petrovici, Dan A and Ritson, C and Ness, M. (2001) Hard Core Clusters and the Convergence in European Food Consumption Patterns. In: 71st EAAE Seminar , April 2001, Zaragoza. The full text of this publication is not available from this repository.

Ritson, C and Petrovici, D.A. (2001) The Economics of Food Choice: Is Price Important? In: Frewer, L. and Risvik, E. and Schifferstein, H., eds. Food, People and Society: A European Perspective on Consumers' Food Choices. Spriger Verlaag, Berlin, pp. 339-364. ISBN 9783540415213. The full text of this publication is not available from this repository.

Shaw, V. and Wong, V. and Sher, P.J. (2001) Cross-Border Network of Innovators: A Study of Taiwanese Information Technology Firms. In: Leveraging Research & Technology. R&D Management Conference 2001 Proceedings, 9th-11th February 2001, Victoria University, Wellington, New Zealand. The full text of this publication is not available from this repository.

Shu, S.T. and Wong, V. (2001) The Use of Online Focus Groups in Marketing Research: A Feasibility Analysis. In: A Marketing Odeyssey. Academy of Marketing 2001 Proceedings, 2nd-4th July 2001, Cardiff University, UK. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Ventura Lucas, Maria Raquel (2001) Conjoint Measurement of Preferences for Traditional Cheeses in Lisbon. British Food Journal, 103 (6). pp. 414-424. ISSN 0007-070X. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Ventura Lucas, Maria Raquel (2001) Socio-Economic and Demographic Characterisics of the Portuguese Cheese Consumer. In: 71st Europran Association of Agricultural Economists (EAAE) Seminar - Food Consumer in the 21st Century, 2001, Zaragoza, Spain. The full text of this publication is not available from this repository.

2000

Barnes, B.R. and Carroll, A. (2000) A Relationship Marketing Pilot Study of British and French Medium Sized Medical Firms. International Journal of Medical Marketing, 1 (2). ISSN 1745-7025. The full text of this publication is not available from this repository.

Barnes, B.R. and Morris, D.S (2000) Revising Quality Awareness Through Internal Marketing: An Exploratory Study Among French and English Medium-Sized Firms. Total Quality Management, 11 (4/5/6). S473-S483. ISSN 0954-4127. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (2000) Service Innovation Multi-country Launch: Causes of Delays. European Journal of Innovation Management, 3 (1). pp. 35-44. ISSN 1460-1060. The full text of this publication is not available from this repository.

Chryssochoidis, G.M. and Wong, V. (2000) Customization of Product Technology and International New Product Success: The Mediating Effects of Timeliness in Product Development and Rollout. Journal of Product Innovation Management, 17 (4). pp. 268-285. ISSN 07376782 . The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. (2000) Rule based decision making and its applicability to environmental related trade disputes in the WTO. Journal of Environmental Assessment and Policy, 2 (1). pp. 81-98. The full text of this publication is not available from this repository.

Haddock-Fraser, J.E. and Kydd, J. and Ainsworth, C. and Buckwell, A. (2000) Genetically Modified Organisms: Major Issues and Policy Responses for Developing Countries. Journal of International Development, 12 (8). pp. 1133-1145. The full text of this publication is not available from this repository.

Kim, J.-Y. and Wong, V. (2000) The Impact of Product Variety Strategies on New Product Development Structure. In: Bridging the Divide - Academy of Marketing 2000 Proceedings, 5th -7th July 2000, University of Derby. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. and Miguel, S. and Bigné, E. and Cámara, D. (2000) Introducción al Marketing: Segunda edición europea. Prentice Hall, Madrid, Spain ISBN 978-8483221785 . The full text of this publication is not available from this repository.

Mason, K. and Doyle, P. and Wong, V. (2000) Exploring Supply Chain Configuration to Leverage Market Orientation: A Taxonomy of Vertical de-Integration. In: Proceedings of the 29th European Marketing Academy Conference, 23rd -26th May 2000, Erasmus University, Rotterdam. The full text of this publication is not available from this repository.

Petrovici, D.A. and Ritson, C. (2000) Food Consumption Patterns in Romania. British Food Journal, 102 (4). pp. 290-308. ISSN 0007-070X. The full text of this publication is not available from this repository.

Shu, S.T. and Wong, V. (2000) The Impact of Learning Boundary Expansion on Product Innovation: An Empirical Study. In: Bridging the Divide. Academy of Marketing 2000 Proceedings, 5th –7th July 2000, University of Derby. The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Ventura Lucas, Maria Raquel (2000) A Importância do Marketing Agro-Alimentar numa Economia Globalizada.[The Importance of Agro-Food Marketing on a Globalized Economy]. Revista de Ciência Agrárias, 23 (3-4 ). pp. 235-266. The full text of this publication is not available from this repository.

1999

Barnes, B.R. and Lynch, J.E. (1999) Relationship Marketing (RM) and the Medium Sized Enterprise (MSE): An Exploratory Study. In: British Academy of Management Annual Conference, Manchester, UK. The full text of this publication is not available from this repository.

Barnes, Bradley.R. and Lynch, J.E and Morris, D.S (1999) Relationship Marketing Needs Total Quality Management. Total Quality Management, 10 (4/5). s659-s665. ISSN 0954-4127. The full text of this publication is not available from this repository.

Chen, C.W. and Wong, V. (1999) New Product Preannouncements: A Model of Situational Factors, Strategic Behaviours and Effectiveness. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. The full text of this publication is not available from this repository.

Chen, I. and Wong, V. (1999) International strategies of NIC firms in Europe. Journal of Euromarketing, 8 (3). pp. 1-28. ISSN 10496483 . The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1999) Customization of Product Technology and International New Product Success: Mediating Roles of New product Development and Rollout Timeliness. In: Proceedings of EIASM/PDMA 6th International Product Development Management Conference, 5th-6th July 1999, Churchill College, University of Cambridge, Cambridge. The full text of this publication is not available from this repository.

Harvey, C. and Hubbard, L. and Ness, M. and Petrovici, Dan A (1999) Report on Farm Business Survey. Other. Ministry of Agriculture, Food and Fisheries (UK) The full text of this publication is not available from this repository.

Hornibrook, S. and Fearne, A. (1999) Opportunities in the UK Duckling Market: Results of Consumer Research. Journal of Farm Management, 10 (4). pp. 194-207. ISSN 0014-8059. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Grundlagen des Marketing, 2., überarbeitete Auflage. Prentice Hall Verlag ISBN 978-3827295484 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Principles of Marketing: 2nd European Edition. Prentice Hall Europe ISBN 978-0132622547 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Principles of Marketing: 2nd European Edition, Russian language edition. Prentice Hall Europe, Moscow, Russia ISBN 978-0132622547 . The full text of this publication is not available from this repository.

Petrovici, Dan A (1999) EU Enlargement and Food Consumers. In: The EU enlargement conference, January 1999, Centre of Rural Economy, Newcastle upon Tyne. The full text of this publication is not available from this repository.

Petrovici, Dan A (1999) Food Consumption under the Pressure of Transition. Tribuna Economica . pp. 19-20. The full text of this publication is not available from this repository.

Petrovici, Dan A (1999) Patterns of Food Demand in Romania During the Period of Transition, International Comparisons. In: UK Agricultural Economics Society Annual Conference, March 1999, Belfast. The full text of this publication is not available from this repository.

Petrovici, Dan.A and Gorton, M. (1999) Food Demand Rural Poverty and Welfare in Romania. In: 68th EAAE Seminar: Analysis of Food Consumption in Central and Eastern Europe: Relevance and Empirical Methods, November 1999, Halle-Salle. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1999) A Framework for Understanding New Product Evaluation in Consumer Packaged Goods. International Journal of New Product Development and Innovation Management, 1 (1). pp. 21-32. ISSN 1464-6684. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1999) New Product Screening in Consumer Packaged Goods Companies. In: Proceedings of EIASM/PDMA 6th International Product Development Management Conference, 5th to 6th July 1999, Churchill College, University of Cambridge, Cambridge. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1999) New product Evaluation in Fast Moving Consumer Goods. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. The full text of this publication is not available from this repository.

Wong, V. and Shaw, V. and Sher, P. (1999) Intra-Firm Learning in Technology Transfer: A Study of Taiwanese Information Technology Firms. International Journal of Innovation Management, 3 (4). pp. 427-458. ISSN 1363-9196. The full text of this publication is not available from this repository.

1998

Barnes, B.R. and Lynch, J.E (1998) Relationship Marketing and the Medium Sized Enterprise. In: Academy of Marketing Conference, Sheffield, UK. The full text of this publication is not available from this repository.

Bourlakis, M. (1998) Transaction Costs, Internationalisation and Logistics: The Case of European Food Retailing. International Journal of Logistics Research and Applications, 1 (3). pp. 251-264. ISSN 1367-5567. The full text of this publication is not available from this repository.

Chen, W-C. and Wong, V. (1998) New Product Preannouncement: A Structural Equation of Situational Factors, Strategic Behaviors, and Effectiveness. In: PDMA International Conference, 3rd-7th October 1998, Atlanta, Georgia, USA. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1998) International New Product Structures. In: Proceedings of EIASM/PDMA 5th International Product Development Management Conference, May 25th-26th 1998, EIASM, Como, Italy. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1998) Modelling the Interaction between the Causes of Delays in Rolling out New High-tech Electronic Products across Country Markets - A Refinement. In: Proceedings of EIASM/PDMA 5th International Product Development Management Conference, May 25th -26th 1998, Como, Italy. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1998) New Service Introduction Across International Markets: Causes of Delays. In: Proceedings of the 2nd Academy of Marketing (UK) Conference, 8th-10th July 1998, Sheffield, UK. The full text of this publication is not available from this repository.

Chryssochoidis, G.M. and Wong, V. (1998) Rolling Out New Products Across Multiple Markets: Reasons for Delays. Journal of Product Innovation Management, 15 (1). pp. 16-41. ISSN 07376782 . The full text of this publication is not available from this repository.

Doyle, P. and Wong, V. (1998) Marketing and Competitive Success: An Empirical Study. European Journal of Marketing, 32 (5). pp. 514-535. ISSN 0309-0566. The full text of this publication is not available from this repository.

Petrovici, Dan A (1998) Business Culture in Eastern Europe. In: Rolls-Royce Consortium Program, June 1998, University of Newcastle, School of Management. (Unpublished) The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1998) Success and Failure in New Product Development: Current Approaches and Unexploited Opportunities. In: Proceedings of 27th European Marketing Academy Conference, 20th-23rd May 1998, Stockholm School of Economics, Sweden. The full text of this publication is not available from this repository.

Theoharakis, V. and Wong, V. (1998) Strategic Implications of Hype on the Adoption of Innovative Technologies: The Case of Local Area Networks. In: McGuire, G. and Larsen, T., eds. Innovation Systems and Technology Innovation and Diffusion. Idea Group Publishing, USA, pp. 161-178. ISBN unknown. The full text of this publication is not available from this repository.

Wong, V. (1998) BAA: Specialist Shops. In: Doyle, P. and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, Oxford, pp. 105-115. ISBN 978-0750641210 . The full text of this publication is not available from this repository.

Wong, V. (1998) Rank Xerox: DocuTech. In: Doyle, P. and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, pp. 83-97. ISBN 978-0750641210 . The full text of this publication is not available from this repository.

Wong, V. (1998) SmithKline Beecham Consumer Healthcare (SBCH): Dr. Best Flex Toothbrush. In: Doyle, P. and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, Oxford, pp. 30-41. ISBN 978-0750641210 . The full text of this publication is not available from this repository.

Wong, V. and Egan, C. (1998) Innovation Strategies for Competitive Success. In: Egan, C. and Thomas, M., eds. CIM Handbook of Strategic Marketing. A Butterworth-Heinemann Title , London, UK, pp. 81-84. ISBN 978-0750626132 . The full text of this publication is not available from this repository.

Wong, V. and Shaw, V. and Sher, P.J.H. (1998) Effective Organization and Management of Technology Assimilation: The Case of Taiwanese Information Technology Firms. Industrial Marketing Management, 27 (3). pp. 213-227. ISSN 00198501 . The full text of this publication is not available from this repository.

1997

Barnes, B.R and Gregory, M. (1997) War, Peace and Sustainable Development: Issues of Land Mine Clearance. In: Strategic Planning and Development Conference, Developing Economies in Perspective. The full text of this publication is not available from this repository.

Chen, I. and Wong, V. (1997) East Asian Firms’ Marketing Strategies and Performance in Western Europe. In: Proceedings of the First Academy of Marketing (UK) Conference, 8th-10th July 1997, Manchester Metropolitan University, Manchester, UK. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1997) The Effects of Customization of Product Technology upon the Speed and Timeliness of New Product Development, Rollout, and Success in International Markets: An Exploratory Investigation. In: Proceedings of EIASM/PDMA 4th International Product Development Management Conference, May 1997, Stockholm, Sweden. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1997) Exploring International Rollouts: Causes of Delays and Effects of Delays upon New Product Outcomes. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School, Coventry, UK. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1997) Principes van Marketing: de Europese Editie. Prentice-Hall Europe, UK and Academic Services, Schoonhoven, Netherlands ISBN 9789052612928. The full text of this publication is not available from this repository.

Mudambi, S. and Doyle, P. and Wong, V. (1997) An Analysis of Situational and Decision Factors Affecting Industrial Purchases. In: Proceedings of the First Academy of Marketing (UK) Conference, 8th-10th July 1997, Manchester Metropolitan University, Manchester, UK. The full text of this publication is not available from this repository.

Mudambi, S. and Doyle, P. and Wong, V. (1997) The Value of Branding to the Industrial Customer. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School. The full text of this publication is not available from this repository.

Mudambi, S.M. and Doyle, P. and Wong, V. (1997) An Exploration of Branding in Industrial Markets. Industrial Marketing Management, 26 (5). pp. 433-447. ISSN 00198501 . The full text of this publication is not available from this repository.

Theoharakis, V. and Wong, V. (1997) Analyzing Interest for Innovative Products: Separating Hype from Reality. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School. The full text of this publication is not available from this repository.

1996

Chryssochoidis, G. and Wong, V. (1996) Rolling Out New Products Across International Markets - Causes of Delays. In: Proceedings of EIASM/PDMA 3rd International Product Development Conference, INSEAD, 15th-16th April 1996, Fontainbleau, France. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1996) Rolling Out New Products Across International Markets: Causes of Delays. In: Proceedings of the 29th Marketing Education Group Conference, July 1996, Glasgow, UK. The full text of this publication is not available from this repository.

Doyle, P. and Wong, V. (1996) Marketing and International Competitiveness: An Empirical Study. In: Proceedings of the 25th European Marketing Academy Conference, 14th-17th May 1996, Budapest, Hungary. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1996) Principles of Marketing: 1st European Edition. Prentice-Hall ISBN 978-0131659032. The full text of this publication is not available from this repository.

Mudambi, S. and Doyle, P. and Wong, V. (1996) A Critical Examination of Branding in Industrial Markets. In: Proceedings of the 25th European Marketing Academy Conference, 14th-17th May 1996, Budapest, Hungary. The full text of this publication is not available from this repository.

Shaw, V. and Wong, V. (1996) Successful Marketing Strategies in the Changing Machine Tool Market. Journal of Strategic Marketing, 4 (1). pp. 53-69. ISSN 0965-254X. The full text of this publication is not available from this repository.

Sher, P. and Wong, V. and Shaw, V. (1996) Absorptive Capacity and Learning in Technology Transfer: the Case of Taiwanese Information Technology Firms. In: Proceedings of the AIB UK Annual Conference, March 1996, Aston Business School, Birmingham, UK. (Unpublished) The full text of this publication is not available from this repository.

Sher, P. and Wong, V. and Shaw, V. (1996) Organization and Management That Facilitate Technology Assimilation: The Case of Taiwanese Information Technology Firms. In: Proceedings of EIASM/PDMA 3rd International Product Development Conference, INSEAD, 15th-16th April 1996, Fontainbleau, France. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1996) A Study of Success and Failure Literature in New Product Development. In: Proceedings of the 29th Marketing Education Group Conference, July 1996, Glasgow, UK. The full text of this publication is not available from this repository.

Wong, V. and Turner, W. and Stoneman, P. (1996) Marketing Strategies and Market Prospects for Environmentally Friendly Consumer Products. British Journal of Management, 7 (3). pp. 263-281. ISSN 10453172 . The full text of this publication is not available from this repository.

1995

Petrovici, Dan A (1995) Changes in Marketing Management. Revista de Management (Management Review) . pp. 66-74. The full text of this publication is not available from this repository.

Petrovici, Dan A and Goga, A. (1995) Report on Le Chomage Jour au Jour. Other. Ministry of Health and Social Protection The full text of this publication is not available from this repository.

Shaw, V. and Wong, V. (1995) Strategies for Success in the British Machine Tool Industry: a Comparative Study of German, British, American and Japanese Competitors. Deutsche Institut fürWirtschaftsforschungVierteljahrhefte, 1 (NA). pp. 103-113. ISSN unknown. The full text of this publication is not available from this repository.

Stefanescu, V. and Petrovici, D.A. (1995) An Exploratory Study of the Farmer's Market using the Principal Component Analysis. Revsita de calcul Economic si Cibernetica Economica, 2 . pp. 29-38. The full text of this publication is not available from this repository.

Stray, S. and Wong, V. (1995) Triads and Tetrads: The Visual Display of Consumer Behaviour Data. Marketing and Research Today, 23 (1). pp. 48-58. ISSN 0923-5957. The full text of this publication is not available from this repository.

Trinkfass, G. and Mühlbacher, H. and Wong, V. (1995) The Innovation Spiral: Antecedents and Consequenses of Launching More New Products within Increasingly Shorter Time Intervals. In: PDMA International Conference, October 1995, Florida, USA. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Chen, I. (1995) NIC Companies in the UK. In: Proceedings of the 1995 Annual Conference of the Marketing Education Group, Making Marketing Work, July 1995, Bradford, UK. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1995) Japanese Marketing Strategies in the United Kingdom. In: McDonald, M., ed. Marketing Strategies: New Approaches, New Techniques. Pergamon, UK. ISBN 978-0080425726 . The full text of this publication is not available from this repository.

1994

Chryssochoidis, G. and Wong, V. (1994) Examining Product Policies in Global Industries. In: Proceedings of the 27th Marketing Education Group Conference, July 1994, Coleraine. (Unpublished) The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1994) New Product Development Process and Product Policy in Global Industries. In: Proceedings of the 23rd Conference of the European Marketing Academy, May 1994, Maastricht, The Netherlands. (Unpublished) The full text of this publication is not available from this repository.

Doyle, P. and Wong, V. and Saunders, J. (1994) Fighting for the UK Market: British, Japanese and American Competitors Compared. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, Hemel Hempstead, UK, pp. 256-275. ISBN 978-0130428219 . The full text of this publication is not available from this repository.

Doyle, P. and Wong, V. and Shaw, V. (1994) Marketing Strategies of International Competitors in the U.K. Machine Tool Market. Journal of Global Marketing, 8 (2). pp. 75-96. ISSN 0891-1762. The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. and Doyle, P. (1994) The Congruence of Successful International Competitors: A Study of the Marketing Strategies and Organizations of Japanese and US Competitors in the UK. Journal of Global Marketing, 7 (3). pp. 41-59. ISSN 0891-1762. The full text of this publication is not available from this repository.

Stray, S. and Wong, V. (1994) Exploring the Application of Triangles as a Data Presentation Tool in Marketing. In: Proceedings of the 27th Marketing Education Group Conference, July 1994, Coleraine. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. (1994) New Product Introduction at Different Stages of the Product Life Cycle: The Integration of Marketing and Key Functional Strategies. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 102-148. ISBN unknown. The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1994) Examining Generic Marketing Strategies and Organisations of Successful International Competitors. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 4-19. ISBN 978-0130428219 . The full text of this publication is not available from this repository.

1993

Chou, T.-J. and Wong, V. (1993) How Corporate Information Requirements/Transmission Patterns Vary According to New Product Type: An Empirical Study. In: Proceedings of the 22nd Conference of the European Marketing Academy, 25th-28th May 1993, Barcelona, Spain. (Unpublished) The full text of this publication is not available from this repository.

Doyle, P. and Shaw, V. and Wong, V. (1993) International Competition in the UK Machine Tool Market. Journal of Marketing Management, 9 (4). pp. 383-391. ISSN 0267-257X. The full text of this publication is not available from this repository.

Doyle, P. and Shaw, V. and Wong, V. (1993) International Competition in the UK Machine Tool Market. In: Proceedings of the 26th Marketing Education Group Conference, July 1993, Loughborough University Business School. (Unpublished) The full text of this publication is not available from this repository.

Green, J. and Wong, V. (1993) New Product Market Entry Success: A Comparison of Factor Variance. In: Proceedings of the 22nd Conference of the European Marketing Academy, 25th - 28th May, 2011, Barcelona, Spain. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. (1993) Business Orientations and Corporate Success. Journal of Strategic Marketing, 1 (1). pp. 20-40. ISSN 0965-254X. The full text of this publication is not available from this repository.

1992

Doyle, P. and Saunders, J. and Wong, V. (1992) Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market. Journal of International Business Studies, 23 (3). pp. 419-442. ISSN 0047-2506. The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. and Doyle, P. (1992) Japanese? Marketing? Planning?: Business in Balance. In: Marketing in the New Europe and Beyond - Proceedings of the 25th Marketing Education Group Conference, July 1992, University of Salford, Manchester, UK. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. (1992) The Effectiveness of Marketing Implementation: Functional Managers' Views of Practices in their Firms. In: Baker, M., ed. Perspectives on Marketing Management. John Wiley, pp. 181-198. ISBN 978-0471952459 . The full text of this publication is not available from this repository.

Wong, V. (1992) An Empirical Study of Firms' Co-ordination of Functional and Market Entry Timing Strategies. Journal of Marketing Management, 8 (3). pp. 239-257. ISSN 0267-257X. The full text of this publication is not available from this repository.

1991

Wong, V. and Douglas, S. (1991) International Expansion Paths: Country vs. Products. In: 20th European Marketing Academy Conference, May 1991, Dublin, Ireland. (Unpublished) The full text of this publication is not available from this repository.

1990

Macallan, H. and Wong, V. (1990) Servicing the Distance Learning MBA (Master of Business Administration) Client: An Investigation of Student Support Systems. In: Proceedings of the 23rd Marketing Education Group Conference, July 1990, Oxford Polytechnic, Oxford, UK. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. (1990) Diversification Dilemma: Examining Product and Geographic Dimensions of Diversification and their Implications for International Competitive Performance. In: 23rd Marketing Education Group Conference, July 1990, Oxford Polytechnic, Oxford, UK. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1990) Japanese Marketing Strategy. Strategic Direction, N.A. (N.A.). pp. 10-22. ISSN 0258-0543. The full text of this publication is not available from this repository.

1989

Doyle, P. and Saunders, J. and Wong, V. (1989) International Marketing Strategies and Organisation: A Study of US, Japanese and British Competitors. In: Proceedings of the Annual Conference of the American Marketing Association, August 1989, Chicago, U.S.A.. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Doyle, P. and Saunders, J. (1989) The Congruence of Successful International Competitors: A study of the Marketing Strategies and Organisation of US, British and Japanese Competitors. In: Proceedings of the 18th European Marketing Academy Conference, Athens, Greece. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1989) The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study. In: Proceedings of the Marketing Education Group 22nd Conference, Glasgow Business School. (Unpublished) The full text of this publication is not available from this repository.

1988

Wong, V. and Saunders, J. and Doyle, P. (1988) The Quality of British Marketing: A Comparative Investigation of International Competition in the UK Market. In: Proceedings of the Marketing Education Group 2lst Conference, Huddersfield, UK. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1988) The Quality of British Marketing: A Comparison with US and Japanese Multinationals in the UK Market. Journal of Marketing Management, 4 (2). pp. 107-130. ISSN 0267-257X. The full text of this publication is not available from this repository.

1987

Wong, V. and Saunders, J. and Doyle, P. (1987) Japanese Marketing Strategies in the United Kingdom. Long Range Planning, 20 (6). pp. 54-63. ISSN 00246301 . The full text of this publication is not available from this repository.

1986

Doyle, P. and Saunders, J. and Wong, V. (1986) A Comparative Investigation of Japanese Marketing Strategies in the UK. Journal of International Business Studies , 17 (1). pp. 27-46. ISSN 0047-2506. The full text of this publication is not available from this repository.

1985

Doyle, P. and Saunders, J. and Wong, V. (1985) A Comparative Investigation of Japanese Marketing Strategies in the British Market. In: Proceedings of the l4th Conference of the European Marketing Academy, Bielefeld, West Germany. (Unpublished) The full text of this publication is not available from this repository.

Doyle, P. and Saunders, J. and Wong, V. (1985) The Overseas Marketing of Japanese Subsidiaries. In: Proceedings of the American Marketing Association Summer Conference, Washington D.C. U.S.A.. (Unpublished) The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. (1985) In Search of Excellence in the UK. Journal of Marketing Management, 1 (2). pp. 119-137. ISSN 0267-257X. The full text of this publication is not available from this repository.