Barnes, B.R. and Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025.
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Presents a case study focusing on the key drivers of medium-sized supplier Elektra Oncology Systems Limited's product portfolio development strategy. Goals established by Elektra to strategically manage the business successfully; Key drivers for the product portfolio; Product development that has led to the revamping of the Elektra product portfolio.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculties > Social Sciences > Kent Business School > Marketing|
|Depositing User:||B.R. Barnes|
|Date Deposited:||01 Sep 2008 19:51|
|Last Modified:||14 Jan 2010 14:34|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/9278 (The current URI for this page, for reference purposes)|
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