Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market

Barnes, Bradley R. and Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025. (The full text of this publication is not available from this repository)

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Abstract

Presents a case study focusing on the key drivers of medium-sized supplier Elektra Oncology Systems Limited's product portfolio development strategy. Goals established by Elektra to strategically manage the business successfully; Key drivers for the product portfolio; Product development that has led to the revamping of the Elektra product portfolio.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: B.R. Barnes
Date Deposited: 01 Sep 2008 19:51
Last Modified: 17 Apr 2014 15:26
Resource URI: http://kar.kent.ac.uk/id/eprint/9278 (The current URI for this page, for reference purposes)
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