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Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market

Barnes, Bradley R., Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025. (doi:10.1057/palgrave.jmm.5040045) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9278)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
https://doi.org/10.1057/palgrave.jmm.5040045

Abstract

Presents a case study focusing on the key drivers of medium-sized supplier Elektra Oncology Systems Limited's product portfolio development strategy. Goals established by Elektra to strategically manage the business successfully; Key drivers for the product portfolio; Product development that has led to the revamping of the Elektra product portfolio.

Item Type: Article
DOI/Identification number: 10.1057/palgrave.jmm.5040045
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: B.R. Barnes
Date Deposited: 01 Sep 2008 19:51 UTC
Last Modified: 09 Mar 2023 11:30 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/9278 (The current URI for this page, for reference purposes)

University of Kent Author Information

Barnes, Bradley R..

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