Relationship Marketing (RM) and the Medium Sized Enterprise (MSE): An Exploratory Study

Barnes, B.R. and Lynch, J.E. (1999) Relationship Marketing (RM) and the Medium Sized Enterprise (MSE): An Exploratory Study. In: British Academy of Management Annual Conference, Manchester, UK.

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: B.R. Barnes
Date Deposited: 29 Jun 2011 15:29
Last Modified: 29 Jun 2011 15:29
Resource URI: http://kar.kent.ac.uk/id/eprint/9252 (The current URI for this page, for reference purposes)
  • Depositors only (login required):