Investigative Approaches to the Study of Advertising

Spickett-Jones, J. Graham and Kitchen, Philip J. and Barnes, Bradley R. (2004) Investigative Approaches to the Study of Advertising. Journal of Promotion Management, 11 (1). pp. 3-28. ISSN 1049-6491. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1300/J057v11n01_02
Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: B.R. Barnes
Date Deposited: 08 Sep 2008 20:31
Last Modified: 17 Apr 2014 15:19
Resource URI: http://kar.kent.ac.uk/id/eprint/9246 (The current URI for this page, for reference purposes)
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