Integrated Marketing Communications

Barnes, B.R. and Kitchen, P.J. and Spickett-Jones, J.G. (2002) Integrated Marketing Communications. In: Academy of Marketing Conference, Nottingham, UK.

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: B.R. Barnes
Date Deposited: 30 Sep 2008 20:48
Last Modified: 14 Jan 2010 14:34
Resource URI: http://kar.kent.ac.uk/id/eprint/9245 (The current URI for this page, for reference purposes)
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