Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation

Barnes, B.R. and Fox, M.T. and Morris, D.S. (2003) Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation. In: 8th World Congress for Total Management, United Arab Emirates.

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: B.R. Barnes
Date Deposited: 24 Oct 2008 10:16
Last Modified: 21 May 2011 23:59
Resource URI: http://kar.kent.ac.uk/id/eprint/9242 (The current URI for this page, for reference purposes)
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