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Leveraging the sport participation legacy of the London 2012 Olympics: Senior managers’ perceptions

Hayday, Emily, Pappous, Athanasios, Koutrou, Niki (2017) Leveraging the sport participation legacy of the London 2012 Olympics: Senior managers’ perceptions. International Journal of Sport Policy and Politics, 9 (2). pp. 349-369. ISSN 1940-6959. E-ISSN 1940-6940. (doi:10.1080/19406940.2016.1255241) (KAR id:59370)

Abstract

The purpose of this study was to understand how a sports mega event (SME) was leveraged to try and increase participation, through the investigation of national governing bodies (NGBs) opinions and atti- tudes. Critical realism (CR) was used as a tool to aid understanding of leveraging and legacy conceptualisation, through an empirical investiga- tion. An extensive, mixed method online survey was conducted post London 2012 with senior staff members of NGBs, the main delivery agent chosen to support the participation initiatives associated with the London 2012 Olympics. This research provides valuable findings surrounding the use of CR as a tool to investigate legacy creation, whilst at the same time offering insights to enhance the policy implementation process within the sports development sector. The importance of com- munication, competitive nature of sports system, media, club engage- ment, organisational capacity and monitoring and evaluation were highlighted, which provided useful insights into the multidimensional constructs that can aid future leveraging strategies prior to hosting SMEs.

Item Type: Article
DOI/Identification number: 10.1080/19406940.2016.1255241
Uncontrolled keywords: Olympic Games, Legacies, Sport Participation, Sustainability, Sport Mega-Events
Subjects: G Geography. Anthropology. Recreation > GV Recreation. Leisure > Sports sciences
Divisions: Divisions > Division of Natural Sciences > Sport and Exercise Sciences
Depositing User: Athanasios Pappous
Date Deposited: 02 Dec 2016 00:59 UTC
Last Modified: 09 Dec 2022 06:09 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/59370 (The current URI for this page, for reference purposes)

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