Czinkota, M., Johnston, W.J., Jelly, E.C. (1980) Medicine and marketing: The case of graduate medical education. Journal of Medical Education, 55 (11). pp. 906-911. ISSN 00222577 (ISSN). (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58267)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
Abstract
This article emphasizes the need for increased marketing activities in medicine in general and in graduate medical education in particular. This imperative is discussed, and normative models are developed. The actual application of the marketing concept to the residency program of the Department of Family Medicine at the Ohio State University is reported, and areas requiring future marketing efforts are outlined. © 1980, Association of American Medical Colleges.
| Item Type: | Article |
|---|---|
| Uncontrolled keywords: | geographic distribution, marketing, medical education, medicine, methodology, model, postgraduate education, psychological aspect, short survey, united states, Advertising, Career Choice, Education, Medical, Graduate, Family Practice, Human, Internship and Residency, Models, Theoretical, Ohio, Specialties, Medical |
| Subjects: | H Social Sciences |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Michael Czinkota |
| Date Deposited: | 03 Nov 2016 14:53 UTC |
| Last Modified: | 16 Nov 2021 10:23 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/58267 (The current URI for this page, for reference purposes) |
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