Czinkota, M., Ricks, D.A. (1983) The use of a multi-measurement approach in the determination of company export priorities. Journal of the Academy of Marketing Science, 11 (3). pp. 283-291. ISSN 0092-0703. (doi:10.1007/BF02725224) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58262)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1007/BF02725224 |
Abstract
Studies undertaken to determine the priorities and special problem areas of firms involved in exporting have resulted in differing conclusions. This appears to be the case because previous researchers have asked somewhat different questions. Therefore, the usefulness of a multimeasurement approach in the determination of export issues of concern to firms is examined. Findings suggest that such an approach can be effective particularly when considering information flows, documentation, and service issues.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1007/BF02725224 |
| Subjects: | H Social Sciences |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Michael Czinkota |
| Date Deposited: | 03 Nov 2016 14:59 UTC |
| Last Modified: | 16 Nov 2021 10:23 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/58262 (The current URI for this page, for reference purposes) |
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