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Global business: Positioning ventures ahead

Czinkota, M., Ronkainen, I.A. (2011) Global business: Positioning ventures ahead. Global Business: Positioning Ventures Ahead . Taylor and Francis, 250 pp. ISBN 978-0-203-87510-0. (doi:10.4324/9780203875100) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58217)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.4324/9780203875100

Abstract

Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one's territory.

Item Type: Book
DOI/Identification number: 10.4324/9780203875100
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 09 Nov 2016 09:50 UTC
Last Modified: 16 Nov 2021 10:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/58217 (The current URI for this page, for reference purposes)

University of Kent Author Information

Czinkota, M..

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