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An examination of NPD models in the context of business models

Shi, X., Li, F., Bigdeli, A.Z. (2016) An examination of NPD models in the context of business models. Journal of Business Research, 69 (7). pp. 2541-2550. ISSN 0148-2963. (doi:10.1016/j.jbusres.2015.10.087) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57684)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1016/j.jbusres.2015.10.087

Abstract

Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today's market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research.

Item Type: Article
DOI/Identification number: 10.1016/j.jbusres.2015.10.087
Uncontrolled keywords: Adoption options, Business model, Customer dis-adoption, New product diffusion
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Xiaohui (Leo) Shi
Date Deposited: 05 Oct 2016 15:40 UTC
Last Modified: 17 Aug 2022 12:21 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/57684 (The current URI for this page, for reference purposes)

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