Chryssochoidis, George M., Wong, Veronica (1998) Rolling out new products across country markets: An empirical study of causes of delays. Journal of Product Innovation Management, 15 (1). pp. 16-41. ISSN 0737-6782. E-ISSN 1540-5885. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:52814)
Item Type: | Article |
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Additional information: | Unmapped bibliographic data: DB - Scopus [Field not mapped to EPrints] |
Uncontrolled keywords: | Empirical study; International new product rollouts; Profitability |
Subjects: | H Social Sciences > HF Commerce > HF5351 Business |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Kimberley Attard-Owen |
Date Deposited: | 07 Dec 2015 11:56 UTC |
Last Modified: | 08 Oct 2021 16:04 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/52814 (The current URI for this page, for reference purposes) |