Lowe, B. and Winzar, H. (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth.
| The full text of this publication is not available from this repository. (Contact us about this Publication) |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculties > Social Sciences > Kent Business School |
| Depositing User: | Ben Lowe |
| Date Deposited: | 21 Oct 2008 19:54 |
| Last Modified: | 14 Jan 2010 14:19 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/5150 (The current URI for this page, for reference purposes) |
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