Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data

Lowe, B. and Winzar, H. (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Ben Lowe
Date Deposited: 21 Oct 2008 19:54
Last Modified: 14 Jan 2010 14:19
Resource URI: http://kar.kent.ac.uk/id/eprint/5150 (The current URI for this page, for reference purposes)
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