Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength

Myerscough, S. and Lowe, B. and Alpert, F. (2006) Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength. Journal of Website Promotion, 2 (3/4). pp. 115-140. ISSN 1553-3611. (The full text of this publication is not available from this repository)

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Item Type: Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 24 Jul 2008 15:22
Last Modified: 16 Dec 2010 13:18
Resource URI: http://kar.kent.ac.uk/id/eprint/5145 (The current URI for this page, for reference purposes)
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