Lowe, B. and Alpert, F. (2010) The Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 0742-6046; 1520-6793 .
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| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Ben Lowe |
| Date Deposited: | 24 Jul 2008 13:56 |
| Last Modified: | 17 Oct 2011 14:43 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/5144 (The current URI for this page, for reference purposes) |
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