The Formation and Evolution of Reference Price Perceptions in New Product Categories

Lowe, B. and Alpert, F. (2010) The Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 0742-6046; 1520-6793 .

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Item Type: Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 24 Jul 2008 13:56
Last Modified: 17 Oct 2011 14:43
Resource URI: http://kar.kent.ac.uk/id/eprint/5144 (The current URI for this page, for reference purposes)
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