Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy.

Lowe, B. and Alpert, F. (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida. (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: AMA, marketing, educators, marketing theory, marketing applications
Subjects: H Social Sciences > HF Commerce
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 04 Sep 2008 08:38
Last Modified: 14 Jan 2010 14:19
Resource URI: http://kar.kent.ac.uk/id/eprint/5142 (The current URI for this page, for reference purposes)
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