Lowe, B. and Alpert, F. (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida.
| The full text of this publication is not available from this repository. (Contact us about this Publication) |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Uncontrolled keywords: | AMA, marketing, educators, marketing theory, marketing applications |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Ben Lowe |
| Date Deposited: | 04 Sep 2008 08:38 |
| Last Modified: | 14 Jan 2010 14:19 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/5142 (The current URI for this page, for reference purposes) |
- Depositors only (login required):
