Community identification moderating the impact of financial incentives in a natural social dilemma:Water Conservation

Van Vugt, Mark (2001) Community identification moderating the impact of financial incentives in a natural social dilemma:Water Conservation. Personality and Social Psychology Bulletin, 27 (11). pp. 1140-1149. ISSN 0146-1672 . (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1177/01461672012711005

Abstract

The moderating role of community identification was investigated in the impact of different tariff system on domestic water use. Over a 9-month interval, both consumption and survey data were collected in 278 households in the United Kingdom, 203 of which were on a variable tariff (i.e., charges related to use) and 75 on a fixed tariff (i.e., charges unrelated to use). Adopting a social dilemma approach, I expected a fixed tariff to be associated with greater use than a variable tariff, in particular when resources were valuable and people identified weakly with their community. This hypothesis was supported in both the field study and an experimental study that simulated a natural resource crisis in the laboratory.

Item Type: Article
Uncontrolled keywords: commons dilemma; strategies
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology
Depositing User: C.A. Simms
Date Deposited: 29 Aug 2008 17:20
Last Modified: 07 May 2014 10:09
Resource URI: http://kar.kent.ac.uk/id/eprint/4517 (The current URI for this page, for reference purposes)
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