Van Vugt, M. (2001) Community identification moderating the impact of financial incentives in a natural social dilemma:Water Conservation. Personality and Social Psychology Bulletin,, 27 (11). pp. 1140-1149. ISSN 0146-1672 .
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The moderating role of community identification was investigated in the impact of different tariff system on domestic water use. Over a 9-month interval, both consumption and survey data were collected in 278 households in the United Kingdom, 203 of which were on a variable tariff (i.e., charges related to use) and 75 on a fixed tariff (i.e., charges unrelated to use). Adopting a social dilemma approach, I expected a fixed tariff to be associated with greater use than a variable tariff, in particular when resources were valuable and people identified weakly with their community. This hypothesis was supported in both the field study and an experimental study that simulated a natural resource crisis in the laboratory.
|Uncontrolled keywords:||commons dilemma; strategies|
|Subjects:||B Philosophy. Psychology. Religion > BF Psychology|
|Divisions:||Faculties > Social Sciences > School of Psychology|
|Depositing User:||C.A. Simms|
|Date Deposited:||29 Aug 2008 17:20|
|Last Modified:||14 Jan 2010 14:15|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/4517 (The current URI for this page, for reference purposes)|
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