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Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation

Melewar, T.C., Gupta, Suraksha, Czinkota, M. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:10.1016/j.jwb.2012.07.012) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42658)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1016/j.jwb.2012.07.012
Item Type: Article
DOI/Identification number: 10.1016/j.jwb.2012.07.012
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 22 Aug 2014 13:28 UTC
Last Modified: 16 Nov 2021 10:16 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/42658 (The current URI for this page, for reference purposes)

University of Kent Author Information

Gupta, Suraksha.

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CReDIT Contributor Roles:

Czinkota, M..

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