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When Less is More: A Comparative Study on Advertising Avoidance

Petrovici, Dan Alex, Etayo, C. (2010) When Less is More: A Comparative Study on Advertising Avoidance. In: Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, IESEG, 21 - 24 July 2010, Lille, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:41313)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://ams.affiniscape.com/cde.cfm?event=256268
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Tracey Pemble
Date Deposited: 06 Jun 2014 15:08 UTC
Last Modified: 16 Nov 2021 10:16 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/41313 (The current URI for this page, for reference purposes)

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