Laffey, Des, Plannger, K., Nel, D. (2013) Marketing Golden Bytes: A revised online value creation model. In: AMS Conference, 20 May 2013, Monterey, United States. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:38197)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Tracey Pemble |
| Date Deposited: | 10 Feb 2014 16:12 UTC |
| Last Modified: | 16 Nov 2021 10:14 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/38197 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Laffey, Des.
| Creator's ORCID: |
 https://orcid.org/0000-0001-5502-0250
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|---|---|
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