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The automatic evaluation of pictures

Giner-Sorolla, Roger, Garci­a, M.T., Bargh, J.A. (1999) The automatic evaluation of pictures. Social Cognition, 17 (1). pp. 76-96. ISSN 0278-016X. (doi:10.1521/soco.1999.17.1.76) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:36670)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
https://doi.org/10.1521/soco.1999.17.1.76

Abstract

Previous research (Hermans, de Houwer, & Eelen, 1994) has found that in a priming paradigm, pictures of extremely evaluated objects speed the evaluation of same-valence targets when presented for a very short interval beforehand, showing that such pictures are automatically evaluated. This research extended the generality of the automatic evaluation effect among pictures by including less extreme pictures as prime stimuli, and by reducing explicitly evaluative aspects of the experimental paradigms. In the first experiment, pictures influenced evaluation latencies as predicted, but extremely evaluated pictures were more likely to do so. A second experiment found that more and less extreme pictures showed comparable automatic evaluation without an explicit evaluation goal. These experiments indicate that everyday objects can be immediately and implicitly evaluated on sight.

Item Type: Article
DOI/Identification number: 10.1521/soco.1999.17.1.76
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Divisions > Division of Human and Social Sciences > School of Psychology
Depositing User: Roger Giner-Sorolla
Date Deposited: 20 Nov 2013 14:06 UTC
Last Modified: 09 Mar 2023 11:33 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/36670 (The current URI for this page, for reference purposes)

University of Kent Author Information

Giner-Sorolla, Roger.

Creator's ORCID: https://orcid.org/0000-0002-6690-8842
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