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The Value of Branding to the Industrial Customer

Mudambi, Susan M., Doyle, Peter, Wong, Veronica (1997) The Value of Branding to the Industrial Customer. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33196)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 08 Feb 2013 15:14 UTC
Last Modified: 16 Nov 2021 10:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33196 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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