Doyle, Peter, Shaw, Vivienne, Wong, Veronica (1993) International Competition in the UK Machine Tool Market. Journal of Marketing Management, 9 (4). pp. 383-391. ISSN 0267-257X. (doi:10.1080/0267257X.1993.9964247) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32896)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1080/0267257X.1993.9964247 |
Abstract
This paper presents the findings of an empirical study comparing the marketing strategies and organizations of a sample of British, German, US and Japanese companies competing for customers in the British machine tool market. The Anglo?American companies were found to pursue short term strategies aimed at maximizing profitability. The Japanese and German subsidiaries, meanwhile, were more market?oriented.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1080/0267257X.1993.9964247 |
| Additional information: | Full text version unavailable |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 11 Jan 2013 12:28 UTC |
| Last Modified: | 16 Nov 2021 10:10 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/32896 (The current URI for this page, for reference purposes) |
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