Zagefka, H. and Noor, M. and Brown, R. and Hopthrow, T. and Randsley de Moura, G. (2012) Eliciting donations to disaster victims: Psychological considerations. Asian Journal of Social Psychology, 15 (4). pp. 221-230. ISSN 1367-2223 .
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Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N = 219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims’ Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three-way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed.
|Uncontrolled keywords:||donations, helping, pro-social behaviour.|
|Subjects:||B Philosophy. Psychology. Religion > BF Psychology|
|Divisions:||Faculties > Social Sciences > School of Psychology > Social Psychology|
|Depositing User:||Tim Hopthrow|
|Date Deposited:||06 Dec 2012 11:35|
|Last Modified:||30 Apr 2013 13:41|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/32301 (The current URI for this page, for reference purposes)|
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