Yamoah, F. (2004) Sources of Competitive Advantage: Differential and Catalytic Dimensions. Journal of American Academy of Business, 4 (1/2). pp. 223-227. ISSN 1540–1200.
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A key challenge confronting all managers is achieving consumer satisfaction in an ever-changing business environment. It is necessary to demonstrate that the changing business environment has been a major factor behind the varied sources of competitive advantage and corporate strategies that are implemented by many businesses. A literature review spanning over six centuries provided, highlights the need to differentiate between sources of competitive advantage for corporate success. Towards this goal, a two-tear classification, termed remote and immediate sources of competitive advantage is proposed with a discussion on its theoretical and managerial implications, and an outline of future research directions.
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculties > Social Sciences > Kent Business School > Agri-Environment Economics|
|Depositing User:||Cathy Norman|
|Date Deposited:||04 Dec 2012 15:46|
|Last Modified:||30 Apr 2013 14:05|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/32295 (The current URI for this page, for reference purposes)|
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