Yen, D.A. and Yu, Q.L. and Barnes, B.R. (2007) Focusing on relationship dimensions to improve the quality of Chinese Western business-to-business exchanges. Total Quality Management and Business Excellence, 18 (8). pp. 889-899. ISSN 1478-3363 .
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The article reports on a number of items that have been assembled to compare business relationships involving Western and Chinese counterparts. Whilst the extant buyer-seller and channel management literature has tended to focus on Western or Chinese relational forms in isolation, an attempt has been made here to broaden our understanding by providing a comparative overview of these two perspectives. By focusing on several key items that appear significant, yet may also imply different forms of relevance in a Chinese and Western context, several managerial implications are extracted, and these are considered useful in the quest to help firms improve the quality associated with managing and developing such hybrid international relations.
|Uncontrolled keywords:||Guanxi; international relations; relational exchange; relationships|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculties > Social Sciences > Kent Business School|
|Depositing User:||Suzanne Duffy|
|Date Deposited:||13 May 2008 15:26|
|Last Modified:||14 Jan 2010 14:10|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/3135 (The current URI for this page, for reference purposes)|
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