A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations

Verhoef, Peter C. and Leeflang, Peter S.H. and Reiner, Jochen and Natter, Martin and Baker, William and Grinstein, Amir and Gustafsson, Anders and Morrison, Pamela and Saunders, John (2011) A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations. Journal of International Marketing, 19 (3). pp. 59-86. ISSN 1069031X . (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1509/jimk.19.3.59

Abstract

This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009). This investigation considers the antecedents of perceived MD influence, top management respect for the MD, and MD decision influence, as well as the relationships of these three influence variables with market orientation (MO) and business performance (BP). Meta-analytic procedures reveal initial empirical generalizations: Accountability, MD innovativeness, and the customer connection capabilities of the MD relate consistently to all three studied MD influence measures. The generalization also shows that MD influence contributes to BP indirectly through its positive relationship with MO and directly through its positive direct relationship with BP. © 2011 American Marketing Association.

Item Type: Article
Additional information: Unmapped bibliographic data: PY - 2011/// [EPrints field already has value set] AD - Department of Marketing, University of Groningen, Netherlands [Field not mapped to EPrints] AD - Department of Marketing, LUISS Guido Carli, Rome, Italy [Field not mapped to EPrints] AD - Department of Retail Marketing, Goethe University Frankturt, Germany [Field not mapped to EPrints] AD - Marketing Department, University of Akron, United States [Field not mapped to EPrints] AD - Department of Marketing, Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, Israel [Field not mapped to EPrints] AD - Department of Business Administration, Service Research Center, Karlstad University, Sweden [Field not mapped to EPrints] AD - BI Norwegian School of Management, Norway [Field not mapped to EPrints] AD - Department of Marketing, School of Management, Marketing and International Business, Australian National University, Australia [Field not mapped to EPrints] AD - Department of Marketing, Audencia Grande Ecole Nantes, France [Field not mapped to EPrints] JA - J. Int. Mark. [Field not mapped to EPrints]
Uncontrolled keywords: Business performance, Cross-national, Empirical generalizations, Market orientation, Marketing strategy
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 27 Sep 2012 14:38
Last Modified: 04 Jun 2014 15:21
Resource URI: http://kar.kent.ac.uk/id/eprint/31037 (The current URI for this page, for reference purposes)
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