Bayesian estimation of willingness-to-pay where respondents mis-report their preferences

Balcombe, Kelvin and Bailey, Alastair and Chalak, Ali and Fraser, Iain M (2007) Bayesian estimation of willingness-to-pay where respondents mis-report their preferences. Oxford Bulletin of Economics & Statistics, 69 (3). pp. 413-437. ISSN 0305-9049. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1111/j.1468-0084.2006.00198.x

Abstract

We introduce a modified conditional logit model that takes account of uncertainty associated with mis-reporting in revealed preference experiments estimating willingness-to-pay (WTP). Like Hausman et al. [Journal of Econometrics (1988) Vol. 87, pp. 239-269], our model captures the extent and direction of uncertainty by respondents. Using a Bayesian methodology, we apply our model to a choice modelling (CM) data set examining UK consumer preferences for non-pesticide food. We compare the results of our model with the Hausman model. WTP estimates are produced for different groups of consumers and we find that modified estimates of WTP, that take account of mis-reporting, are substantially revised downwards. We find a significant proportion of respondents mis-reporting in favour of the non-pesticide option. Finally, with this data set, Bayes factors suggest that our model is preferred to the Hausman model.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculties > Social Sciences > Kent Business School > Agri-Environment Economics
Depositing User: Suzanne Duffy
Date Deposited: 14 May 2008 07:01
Last Modified: 15 Apr 2014 14:29
Resource URI: http://kar.kent.ac.uk/id/eprint/3102 (The current URI for this page, for reference purposes)
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