The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects

Bian, X. and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. In: Global Marketing Conference, 20th to 23rd March, 2008, Shanghai, China. (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 31 Aug 2012 10:29
Last Modified: 09 Oct 2012 14:44
Resource URI: http://kar.kent.ac.uk/id/eprint/30423 (The current URI for this page, for reference purposes)
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