Bian, X. and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. In: Global Marketing Conference, 20th to 23rd March, 2008, Shanghai, China.
| The full text of this publication is not available from this repository. (Contact us about this Publication) |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: | H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculties > Social Sciences > Kent Business School Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Cathy Norman |
| Date Deposited: | 31 Aug 2012 10:29 |
| Last Modified: | 09 Oct 2012 14:44 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/30423 (The current URI for this page, for reference purposes) |
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