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Is Brand Personality Accountable for Consumer Behaviour?

Bian, Xuemei (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009, Athens, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30419)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 31 Aug 2012 10:07 UTC
Last Modified: 16 Nov 2021 10:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/30419 (The current URI for this page, for reference purposes)

University of Kent Author Information

Bian, Xuemei.

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