Is Brand Personality Accountable for Consumer Behaviour?

Bian, X. (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009 , Athens, Greece. (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 31 Aug 2012 10:07
Last Modified: 09 Oct 2012 14:36
Resource URI: http://kar.kent.ac.uk/id/eprint/30419 (The current URI for this page, for reference purposes)
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