Is Brand Personality Accountable for Consumer Behaviour?

Bian, Xuemei (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th International Colloquium – Academy of Marketing Brand, Identity and Reputation SIG, 2009, Cambridge, UK. (Submitted) (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 31 Aug 2012 10:02
Last Modified: 12 May 2014 09:19
Resource URI: http://kar.kent.ac.uk/id/eprint/30417 (The current URI for this page, for reference purposes)
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