Brand building and social media: a discursive and visual analysis of User-Generated Brands

Yannopoulou, N. and Moufahim, M. and Bian, Xuemei (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies, 17th to 19th August, 2012, Bangkok, Thailand. (Unpublished) (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 31 Aug 2012 09:41
Last Modified: 12 May 2014 09:18
Resource URI: http://kar.kent.ac.uk/id/eprint/30412 (The current URI for this page, for reference purposes)
ORCiD (Yannopoulou, N.):
ORCiD (Moufahim, M.):
ORCiD (Bian, Xuemei):
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