Yannopoulou, N. and Moufahim, M. and Bian, X. (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies, 17th to 19th August, 2012, Bangkok, Thailand. (Submitted)
| The full text of this publication is not available from this repository. (Contact us about this Publication) |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: | H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculties > Social Sciences > Kent Business School Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Cathy Norman |
| Date Deposited: | 31 Aug 2012 09:41 |
| Last Modified: | 10 Oct 2012 08:22 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/30412 (The current URI for this page, for reference purposes) |
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