Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda

Bian, Xuemei and Kitchen, Philip J. and Cuomo, Maria (2011) Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda. Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1362/146934711X13210328716028

Abstract

This paper assesses the progress made in international research in advertising self-regulation (ASR) since 1980. We analyse and critique the academic progress made in relation to the ASR clearance processes, focusing specifically upon advertising clearance procedures, the influential factors of advertising clearance activities, and their effectiveness (including complaint handling), evaluating the extent to which issues raised have been adequately addressed and what areas remain underexplored. We then offer a new agenda for ASR research.

Item Type: Article
Uncontrolled keywords: ADVERTISING SELF-REGULATION; ADVERTISING CLEARANCE PROCESSES; MEDIA CLEARANCE PROCESSES; ADVERTISING SELF-REGULATION EFFECTIVENESS; ADVERTISING SELF-REGULATION RESEARCH AGENDA
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 30 Aug 2012 14:12
Last Modified: 11 Jul 2014 10:37
Resource URI: http://kar.kent.ac.uk/id/eprint/30391 (The current URI for this page, for reference purposes)
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