Yannopoulou, N. and Moufahim, M. and Bian, X. (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research . ISSN 1813-5498. (In press)
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| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculties > Social Sciences > Kent Business School Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Cathy Norman |
| Date Deposited: | 30 Aug 2012 13:41 |
| Last Modified: | 09 Oct 2012 14:23 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/30386 (The current URI for this page, for reference purposes) |
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