Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands

Yannopoulou, N. and Moufahim, M. and Bian, Xuemei (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research . ISSN 1813-5498. (In press) (The full text of this publication is not available from this repository)

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Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 30 Aug 2012 13:41
Last Modified: 12 May 2014 09:16
Resource URI: http://kar.kent.ac.uk/id/eprint/30386 (The current URI for this page, for reference purposes)
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