Sheikh, A. and Salhi, S. and Ndiaye, M. (2012) Customer Allocation in Maximum Capture Problems. Journal of Mathematical Modelling and Algorithms, 11 (3). pp. 281-293. ISSN 1572-9214 .
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The maximum capture (MAXCAP) model and its variants have been widely used to find the maximum capture that a firm can get as it enters a spatial market where there are already existing (competitor’s) facilities. While the model obtains the optimal demand capture, it however allows the customers to be assigned to the non-closest facility which may incur additional operating costs. A two stage method can be used that overcomes the drawback of the original model while requiring a negligible extra computational effort. To make the original model mathematically self contained and more concise two revised formulations of the problem RMAXCAP-1 and RMAXCAP-2 are proposed which assure that the customers patronize only their closest entering facilities. These models are tested on different sizes of datasets and their performances are compared.
|Uncontrolled keywords:||Maximum capture model· MAXCAP · Customer allocation · Location analysis|
|Subjects:||H Social Sciences
H Social Sciences > H Social Sciences (General)
|Divisions:||Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
|Depositing User:||Cathy Norman|
|Date Deposited:||29 May 2012 13:17|
|Last Modified:||24 Oct 2012 14:20|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/29589 (The current URI for this page, for reference purposes)|
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