Use of Supermarket Scanner Data to Measure Bread Consumption and Nutrition Choice in Scotland

All over the world there is a growing concern about increasing food prices and how this may affect access to and affordability of food. A key concern relates to the potential impact of price rises on an individual’s food choices and ultimately their health and wellbeing. We have sought examine this important relationship between price and food choices by focusing on key staples because of their importance in the diet. In this briefing we concentrate on bread and report recent research that sought to answer the following questions: has the rise in bread prices affected the purchase of bread in Scotland? Has the effect been different by socio-economic group or by region? Is there any indication that the rise in bread prices has generated substitutions amongst the bread types?