Use of Supermarket Scanner Data to Measure Bread Consumption and Nutrition Choice in Scotland

Revoredo-Giha, Cesar and Lamprinopoulou, Chrysa and Toma, Luiza and Kupiec-Teahan, Beata and Leat, Philip and Cacciolatti, Luca (2009) Use of Supermarket Scanner Data to Measure Bread Consumption and Nutrition Choice in Scotland. In: 27th Annual Conference of the International Association of Agricultural Economists (IAAE) 'The New Landscape of Global Agriculture', Beijing, China. (Unpublished) (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)

Abstract

The recent rise in food prices has increased the concern about the choice of a healthy food basket, especially in the context of the discussion around the formulation of a National Food Policy for Scotland. This concern has brought back the interest in the price and expenditure demand systems as they provide information about consumers’ food decisions. The paper focuses on the consumption of brown and white bread, as they are the most typical ways of cereals use in the UK and nutritionists recommend the consumption of wholemeal or brown bread in contraposition to white bread as part of an appropriate diet due to its health benefits. This paper aims to answer whether changes in bread prices affect the quantity and composition of the Scottish demand for bread, and whether the latter has been the same for different regions and socioeconomic groups. We used supermarket scanner data to estimate three demand systems and compute their elasticities. All the models showed statistically significant own price and expenditure elasticities. After simulating an increase in all the bread prices we found that brown bread consumption decreases more than white bread just the opposite to what is recommended by the nutritionists.

Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: Bread consumption models; Scotland; Food prices.
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 25 Apr 2012 16:29
Last Modified: 13 May 2014 15:04
Resource URI: http://kar.kent.ac.uk/id/eprint/29352 (The current URI for this page, for reference purposes)
  • Depositors only (login required):