Consumer Reactions to Food Scares: A Case Study of Bernard Matthews and Avian Flu

Cacciolatti, Luca and Fearne, Andrew and Wolfe, M. and Yawson, David (2009) Consumer Reactions to Food Scares: A Case Study of Bernard Matthews and Avian Flu. In: Academy of Marketing Branding Conference, 1st – 3rd September 2009, Cambridge University, Cambridge, UK. (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 25 Apr 2012 15:43
Last Modified: 13 May 2014 15:02
Resource URI: http://kar.kent.ac.uk/id/eprint/29344 (The current URI for this page, for reference purposes)
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