Formalised Marketing Information as a Catalyst for SME Growth

Cacciolatti, L. and Fearne, A. (2012) Formalised Marketing Information as a Catalyst for SME Growth. In: 22nd Annual IFAMA World Forum and Symposium 'The Road to 2050: The China Factor', 9th to 14th June 2012.

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 23 Apr 2012 15:28
Last Modified: 21 Jan 2013 09:54
Resource URI: http://kar.kent.ac.uk/id/eprint/29319 (The current URI for this page, for reference purposes)
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