Formalised Marketing Information as a Catalyst for SME Growth

Cacciolatti, L. and Fearne, A. (2012) Formalised Marketing Information as a Catalyst for SME Growth. In: 22nd Annual IFAMA World Forum and Symposium 'The Road to 2050: The China Factor', 9th to 14th June 2012. (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 23 Apr 2012 15:28
Last Modified: 21 Jan 2013 09:54
Resource URI: http://kar.kent.ac.uk/id/eprint/29319 (The current URI for this page, for reference purposes)
  • Depositors only (login required):