Empirical Evidence of a Relationship Between Business Growth and Use of Formalised Marketing Information Amongst Food and Drink SME's

Cacciolatti, L. and Fearne, A. (2011) Empirical Evidence of a Relationship Between Business Growth and Use of Formalised Marketing Information Amongst Food and Drink SME's. In: Academy of Marketing Annual Conference 'Marketing Fields Forever', 5th to 7th July 2011, Aintree Racecourse, Liverpool. (Unpublished) (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 23 Apr 2012 15:18
Last Modified: 24 Apr 2012 09:20
Resource URI: http://kar.kent.ac.uk/id/eprint/29317 (The current URI for this page, for reference purposes)
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